Ünnecessary Ümlaut


A surplus of geekery by :: Fred Abercrombie

Watch: How To Master the Lagunitas Butterfly Bottle Opener

UPDATESee Video 2

Lagunitas has been selling these badass Butterfly Bottle Openers for a while. So we helped them create these videos to teach you how to wield the things without spillin’ your beer (or makin’ a fool of yourself). Look for more very soon.

Order your Lagunitas Butterfly Bottle Opener »


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Beer Güt Shirt

This Sucks: Lagunitas Announces Brown Shugga’ Substitute Holiday Ale
Watch: The Top 10 Freaks from Lagunitas Beer Circus 2011
Drink: How the New Lagunitas Mason Jar Measures Beer
Oktoberfest Art: Jeremy Fish Beer Stein
Beerds: 14 Hairy Beer Labels
Found: Vintage Beer Cans In Wall of SF Apartment
TRON Beard: Beardo Optico Revisited


Watch: New Meth Project TV Directed by Darren Aronofsky

Really proud to have worked on such an important cause as The Meth Project with the team at Organic SF. And so fortunate to have had the phenomenal talent, Darren Aronofsky actually direct spots I’ve written. Still cannot believe it.

More See the rest »


Ad ‘Stache: Mr Clean to Grow Moustache for Movember

Introducing the Mr. Clean Moustache-O’-Meter

To help fight prostate cancer and support the Movember movement, advertising icon Mr. Clean has officially joined the cause:

“I’ve gone over 50 years without facial hair of any kind. Even the 70′s couldn’t make me See the rest »


Halloween: The Most Interesting Costume in the World

“I don’t always wear a costume, but when I do, I look exactly-fucking-like The Most Interesting Man in the World.”

Las Vegas‘ own Tyler Langston has officially won Halloween. At least the AdverSpokesperson Category. Well done, man. Cheers!


HERE’S THE REAL DEAL:  See the rest »


Advermentary: The Socrates of San Francisco, Howard Luck Gossage

Any SF ad nerd can tell you how important Howard Gossage was to the local ad scene and the industry at large. Probably they can even point to The Book of Gossage on their bookshelf. But documentarian/Director Ashley Pollak drops a few choice tibits that’ll make you realize just how important he was to the whole world…

Gossage had managed to save the Grand Canyon from being flooded for profit, helped establish Friends of the Earth, discovered Marshal McLuhan – an obscure Canadian academic who thought up the Internet – and inadvertently caused the military invasion of a small Caribbean island.”

This trailer—at seven minutes—is a MiniDoc in and of itself. Which only makes me more excited to see the full flick. And hearing that Gossage‘s daughter, Sarah, is the Executive Producer doesn’t hurt things either. (via SFE and AdRants)


See the rest »


Party in the Ad Ghetto: The Dodos and Dan The Automator play 1st Annual SF Ad Ghetto Block Party

I’ve spent many years in San Franisco‘s Ad Ghetto (loosely based around the upper part of Battery St.) and even more in Grumpy’s. Longtime residents draftFCB and newcomers EVB have joined forces to celebrate the ‘hood and “bring some life” back to the area. They’ve scored The Dodos and Dan the Automator to help ‘em do it. An effort I applaud, as it’s much needed.

The party hits at 4 pm on John Maher St, that little walkway running between Battery / Front and Union / Green [map].


The Dodos “Don’t Stop” from No Color

The Dodos “Black Night” from No Color

The Dodos “Walking” from Visiter

See the rest »


RIP Steve Jobs: From One Ad Nerd’s Perspective

This is one of the better odes I’ve seen. Well done, Ned.


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Peek: Neon Indian Play Pre-Show at TBWA \ Chiat \ Day

Photo: Christina Villafor

On the hush hush, before Friday night’s Troubador gig, Neon Indian stopped by the ad agency MSN (UK) named one of the world’s 10 coolest spaces, TBWA \ Chiat \ Day LA. The article mentions their indoor trees, basketball court and more, but breezes through what would make me actually want to live and work in LA: the agency hosts live concerts. They’ve had the The Morning Benders, Edward Sharpe, Generationals and tons more stop by for intimate, on-the-down-low shows. Not bad. At least where I’m freelancing right now this guy appears on Fridays. [Thanks, Christina]

If you haven’t already grabbed Neon Indian‘s latest, you need to snag it on iTunes:

Neon Indian “Polish Girl” from Era Extraña

Neon Indian “Hex Girlfriend” from Era Extraña

Neon Indian “Fallout” from Era Extraña

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Beer Güt Shirt

Q: What has Two Thumbs, Likes Beer, and Carries a Dolly with Pride?
Adv: New TBWA Heineken Spot “Men With Talent” is Stupidly Awesome
TBWA: Skittles “Piñata”
Horn Toot: ARCO Nickel Board Wins OBIE Outdoor Advertising Award
Yum: Glazed & Amazed on the ampm Secret Menu
Art: Wilma Lichtenstein Flintstone at Ogilvy
FYI: Shit You Can’t Flush on Southwest Airlines
KYEO: LA Street Art by Buff Monster, Invader, Cali Killa, Mr. Brainwash, Alec, Shark Toof
MP3: Rock out with the Ümlaut :: Friday Fives


Explore the Space: Experiential Copywriting at Ace NYC

Sure, staying above the one-and-only tap of Sixpoint’s John Dory Oyster Stout is nice. And the WWI aesthetic is not only a great vibe but a comfy one, too. It’s the little bits of personality sprinkled about that speak to the ad nerd in me. I love it when brands take the time to weave themselves throughout the experience in a fun way. ‘Cuz in the end, that’s branding.

A subtle hint on the ironing board and a kind affirmation on the hanger for afterwards.

Kenny Rogers wants you to see more:  See the rest »


Radness: Jeremy Fish x Absolut Vodka

Absolut Fish

San Francisco‘s very own Jeremy Fish recently contributed to the ABSOLUT BLANK series. Other artists include Sam Flores, Morning Breath, Thomas Doyle, and more. See them all here.

Keep up with Mr. Fish’s goings ons on his blog.

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Pork Rider: Jeremy Fish Designs New OJ Skateboard Wheels
Heads Up: REBEL8 x PBR SF Collaboration
Beer Maiden Mural: Hanna Aitchison Wall Piece for Lagunitas Chicago Beer “Zephyr”
Firelit Blue Bottle Coffee Liqueur: Batch 2 News and Batch 1 Inspected by Violet Blue
Look & Listen: New Jeremy Fish Show w/ Stories from Snoop Dogg, Mike Giant, more
Home: Wall Decals by Jeremy Fish, Brian Flynn, Dora Drimalas, and Mario Bros.
Beer Art: 7 Hilarious Hand-Drawn Taps at Church Key SF