Ünnecessary Ümlaut

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A surplus of geekery by :: Fred Abercrombie

Watch: Epic Heineken Spot is Bizarro GoodFellas Copacabana

Not as epic as the Hahn Beer Commercial. Nor as star-studded as the Van Damme Coors Light spot. And though it does manage, with a Scorcesian nod, to combine the Copacabana and the club in the 1968 Utica Club Beer club song,  it still won’t get me to drink a Heine.

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Beer Ad: Jean Claude Does Van Dammage in Pants for Coors Light UK

While this has nothing on the recent, epic Hahn SuperDry commercial, it does have Van Damme‘s mullet. And weird Mom Jeans. And for some reason, Antonio Banderas‘ accent. Enjoy. (Thanks, Matt!)

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Adv: Chocolate Website for Chocolate Beer, Sagres Preta Stout

To help promote Portugal brewery Sagres‘ new Preta Chocolate Stout, their digital agency Grand Union Portugal came up with what they thought was a fitting launchpad for a chocolate beer: a chocolate webpage. Duh.

So they hired the Artistic Director of the Óbidos International Chocolate Festival to lead the sculpting. Creating not just a flat “web page”, but going full boar creating all the buttons, number tiles for the loading screen (which only added to the heavy load time, IMO), sliding modules, and more. Then they shot it all and used it as the basis for the website.

Cool. And no doubt delicious. But a long climb up the mountain for a small sip of cocoa. Then again, I am sharing it. And you are reading this. So, guess it worked. A sia saide!

Check out the finished product:
sagres.pt/​sagrespretachocolate/​

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KYEO: The Billboard That Made Me Rethink Eating Cats

This brings up a terrific question: Why don’t you eat cats?

Bacon comes from an animal half as cute. Shouldn’t cats be twice as delicious?

There’s even a festival devoted entirely to eating cats Festival Gastronomico del Gato every September in Peru. Alas, this is not an ad for said fest. Nor does the Starter Guide set you down the path to becoming a feline feast fancier. It’s actually some sort of meatless propaganda. Bummer. Now it’s got me rethinking other animals, too. Like a grilled Panda Cow or Poodle-Bison burger. Mmm.

Spotted in Petaluma (the same placement as Healy’s Naked Power grab).

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Watch: Hahn Beer Commercial is Superbly Epic

Wow. Just, wow.

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Speaking of epic beer ads, Sam reminds us not to forget
this Carlton Draught BIG AD:

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Süperfad x Nando Costa: Tactile Waveforms Video

Trippy couple of days. First multiplying sheep. Now bar graphs and pie charts exploding off the page into something like a Pink Floyd LP cover on peyote.

Created by design and live-action  production company Süperfad and directed by Nando Costa,
this video “explores the connections between science, mathematics and music“. Music is by World Gang, a side-project of Modest Mouse‘s Jeremiah Green and Plastiq Phantom Darrin Wiener. Nando and Jeremiah have a previous relationship, as he shot Modest Mouse “Whale Song” video.

The unnecessarily umlauted Süperfad is on a roll as of late. Just the other day they released their HTML5 and WebGL -powered Global Traffic Visualizer. Check out the vid:

See the rest »

Watch This: The Social Network for Call of Duty Elite w/theLEGENDofKARL

Probably one of the most entertaining and badass walkthroughs I’ve ever sat through. And I haven’t sat through single f-ing one. Until now.

You know what I mean by f-ing, right? (Thanks, Bill!)

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Rökk: Lonely Island now Creative Directors for Unnecessarily Umlauted Vodka

Or rather, still.

Gawker just did a mention on Lonely Island becoming Creative Directors for Rökk Vodka. But the word on their hire hit streets last November along with this “viral” video starring Nicky Whelon. Maybe no one believed them ‘cuz of the name? Coming from Andy Samberg and crew, however necessary a Swedish umlaut is, it still seems like a fake product.

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May the 4th: Celebrate with LEGO Star Wars III Commercials and More

Today is International (er, –Galactic?) Star Wars Day. What better way to celebrate than with new-ish spots for LEGO Star Wars III? Killer work by the same peeps who did the end-card animations for our ampm Secret Menu spots, The Core LA.

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THE FÖRCE IS STRONG WITH THIS LIST

Can you believe it’s been a whole year since the since last May the 4th? Here’s a handy look back at everything you May’ve  missed (see what I did there). Geek out with the Ümlaut:

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Don’t forget to check out all the linkage from last year’s May the 4th »

 

Pixar: Matt Damon in Cars 2 Fake Ad

Matt Damon dons a fake moustache in this fun little fake-real car commercial for Cars 2 (via AdFreak). Of course it’s not Stu Stubin‘s car lot located in Emeryville, it’s Pixar. But whether you call the phone number at the end or catch the “secret” interruption, you’ll find the following transmission (no pun intended) …

THE HIDDEN MESSAGE:

That jump cut at the end had a heat-vision view of Finn McMissile, the new Cars 2 character voiced by Michael Caine, and a URL. The site redirects to the awesome footage below…

THE TOP SECRET FOOTAGE: See the rest »