Ünnecessary Ümlaut

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A surplus of geekery by :: Fred Abercrombie

Watch: Hahn Beer Commercial is Superbly Epic

Wow. Just, wow.

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Speaking of epic beer ads, Sam reminds us not to forget
this Carlton Draught BIG AD:

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RELATED:
Much Needed: Watch “Truth in Beervertising”
Every Everything: Every Knight Rider Turbo Boost
Choir: Bra Sizes vs. Grolsch Bottles
WTF: Epic Nanook Hockey Opener Video
May the 4th: Celebrate with LEGO Star Wars III Commercials and More
DWI: The New Hyundai Equus Owners Manual is an iPad
Beer: The Most Awesome Bottle Opener In the World. Ever.
Trailer: Badass Gymnast + Karate + The 80s = Gymkata!

May the 4th: Celebrate with LEGO Star Wars III Commercials and More

Today is International (er, –Galactic?) Star Wars Day. What better way to celebrate than with new-ish spots for LEGO Star Wars III? Killer work by the same peeps who did the end-card animations for our ampm Secret Menu spots, The Core LA.

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THE FÖRCE IS STRONG WITH THIS LIST

Can you believe it’s been a whole year since the since last May the 4th? Here’s a handy look back at everything you May’ve  missed (see what I did there). Geek out with the Ümlaut:

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Don’t forget to check out all the linkage from last year’s May the 4th »

 

Pixar: Matt Damon in Cars 2 Fake Ad

Matt Damon dons a fake moustache in this fun little fake-real car commercial for Cars 2 (via AdFreak). Of course it’s not Stu Stubin‘s car lot located in Emeryville, it’s Pixar. But whether you call the phone number at the end or catch the “secret” interruption, you’ll find the following transmission (no pun intended) …

THE HIDDEN MESSAGE:

That jump cut at the end had a heat-vision view of Finn McMissile, the new Cars 2 character voiced by Michael Caine, and a URL. The site redirects to the awesome footage below…

THE TOP SECRET FOOTAGE: See the rest »

LEGO: New Short Film “The Brick Thief”

Another wonderfully imaginative (and moustachioed) LEGO flick from the same SF agency behind LEGO CL!CKPereira & O’Dell.  (Thanks, DK)

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RELATED:
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Tiny Tattoo: LEGO Minifigs x Pilot Pen
Awesome: “8-Bit Trip” Stop Motion Lego Video
World Cup: Lego Reenactments of 2010 Matches
Lego: New Frank Lloyd Wright Architecture Line
Beerds: 14 Hairy Beer Labels
CamStache: The First Facial Recognition Follicle Combobulator

DWI: The New Hyundai Equus Owners Manual is an iPad

Even more impressive than a first like iPad-as-owners-manual, or a VO from Jeff Bridges, is how the new Equus glovebox can actually fit an iPad. Mine barely holds a glove. Maybe that’s ‘cuz it’s Swarovski encrusted?

$48k iPad comes with free Hyundai

While every Equus comes with a 16GB WiFi Apple iPad you don’t have to own the car to get the app, download it free on iTunes. But it might make more sense if you did.

Nice work from Jera Mehrdad and team at Innocean Worldwide. Music from Future Perfect.

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RELATED:
CamStache: The First Facial Recognition Follicle Combobulator
SF: Homeless Man Breaks Fourth Wall of iPad Ad (in Ladies Loafers)
Lo Pan Express: Ed “Big Daddy” Roth Meets Big Trouble In Little China
Photo: Venereal Vanity Plate
iPhone: Inside Apple’s Kid A-like Testing Facility
iPad: Dog Plays Air Hockey (and Wins)
TBWA: New Heineken Spot “Men With Talent” is Stupidly Awesome
Easter Eggs: TRON Pac-Man and Mickey Mouse

Choir: Bra Sizes vs. Grolsch Bottles

‘Tis the season to use the word ‘tis. And for advertisers to attempt a new twist on the holiday commercial cliché choir. Here we’ve got bras versus beer bottles. What’s your fave?

The La Senza lingerie Cup Size Choir even has an online component where you can use your keyboard to play the girls. Bonus points.

VS.

Grolsch has assembled “some of the world’s leading musicians” to use their iconic swingtop bottles in a rendition of ‘Oh, Christmas Tree.”  Bonus points for using the umlauted güiro instrument. (via AdFreak)

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RELATED:
Beer: The Most Awesome Bottle Opener In the World
NSFW: Tron-a-Sutra
NSFW: Homer’s Doppelbüber
Play: Bikini Karate Babes 2
Make A Wish: Slave Leia Carwash
Drink: How the New Lagunitas Mason Jar Measures Beer
Petaluma Whiskerino: ‘Beardo Optico’ Video

Adv: What’s In Santa’s Beard?

What’s with facial hair and lottery commercials … remember Moneystache? Actually, that’s the only other one I can remember.

In “Beard World” Oregon Lottery reveals what’s inside Santa’s beard. Hint: a lot less rum and cookie crumbs than you expect. The charming, flossing walrus makes up for it.

Agency: Borders Perrin Norrander Production: Mothership (via adland.tv)

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RELATED:
Petaluma Whiskerino: ‘Beardo Optico’ Video
Adv: “Moneystache” TV for Minnesota State Lottery
Adv: Grizzly Bear do Lottery Dream Commercial
Gallery: Petaluma Whiskerino 2010 Pics
Celebrity ‘Stache: Rollie Fingers!!!
CamStache: The First Facial Recognition Follicle Combobulator

Want: Super Shogun Stormtrooper from Super7

Yes, it has rotating wheels on the bottom of the feet.

Yes, it has a spring-loaded Rocket Punch firing fist.

Yes, you are crazy for wondering if you need it. Of course you need a two-foot tall Star Wars Super Shogun Stormtrooper.

In the world of jumbo-sized Japanese toys known as Jumbo Machinders, or even Shogun Warriors, no new characters have been produced in this size for over 25 years. Until now.

San Francisco‘s Super7 brings us the limited edition Super Shogun Stormtrooper in all its two-foot glory.

More info and killer pics at starwars.super7store.com »

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BONUS: JUMBO MACHINDER VINTAGE TV SPOTS
See the rest »

Yum: Glazed & Amazed on the ampm Secret Menu

‘Glazed & Amazed’

Yes, it’s real. And it’s spectacular. You take an ampm Sausage, Egg & Cheese Croissant and switch out the croissant with glazed doughnuts. It’s all part of the new Secret Menu campaign our team at Ogilvy just launched. Pretty much a big invitation to come up with your own creations and try something new. Go nuts.

‘Glazed & Amazed’ on Vimeo.

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ampm Secret Menu ‘Dough Ray Moo’

‘Dough Ray Moo’

The double-cheeseburger cousin of ‘Glazed & Amazed’.

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See the rest »

MANDOM: Charles Bronson Commercial Collection, Bonus Vintage Posters

Probably the most amazing series of commercials with the most amazing jingle in the world. Ever. There’s so much wrong. And so much right.

Even more amazing? When we stayed with my Sister In-Law in LA, her boyfriend Matt actually had a bottle of the stuff. It’s even got the jingle around the cap.

Now that’s a jingle, folks. If its melancholic nostalgia isn’t stuck in your head now, watch the rest of the series …

See the rest »