{"id":1438,"date":"2009-07-08T14:04:40","date_gmt":"2009-07-08T21:04:40","guid":{"rendered":"http:\/\/www.unnecessaryumlaut.com\/?p=1438"},"modified":"2009-07-08T14:06:43","modified_gmt":"2009-07-08T21:06:43","slug":"augmented-reality-seer-wimbledon-android-app-by-ogilvyibm","status":"publish","type":"post","link":"http:\/\/www.unnecessaryumlaut.com\/?p=1438","title":{"rendered":"Augmented Reality: &#8220;Seer&#8221; Wimbledon Android App by Ogilvy\/IBM"},"content":{"rendered":"<p><object classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"404\" height=\"327\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/7VZoDmqcZ34&amp;hl=en&amp;fs=1&amp;rel=0\" \/><param name=\"allowfullscreen\" value=\"true\" \/><embed type=\"application\/x-shockwave-flash\" width=\"404\" height=\"327\" src=\"http:\/\/www.youtube.com\/v\/7VZoDmqcZ34&amp;hl=en&amp;fs=1&amp;rel=0\" allowscriptaccess=\"always\" allowfullscreen=\"true\"><\/embed><\/object><\/p>\n<p>The Seer app lets Wimbledon visitors point their phone at any of the courts and see stats from the current and upcoming matches there. Or if they&#8217;re hungry, point it around the food court and see what grub&#8217;s on special.<\/p>\n<p>Full article on <a href=\"http:\/\/www.brandrepublic.com\/Discipline\/Digital\/News\/914096\/IBM-takes-mobile-apps-augmented-reality-Wimbledon\/\" target=\"_blank\">Brand Republic<\/a>. Developed by IBM and OgilvyOne London.\u00a0(Thanks, Todd)<\/p>\n<p><strong>RELATED<\/strong>:<br \/>\n<a href=\"http:\/\/www.unnecessaryumlaut.com\/?p=1419\"> AR: Tube Station Finder App for iPhone 3Gs<\/a><br \/>\n<a href=\"http:\/\/www.unnecessaryumlaut.com\/?p=955\">AR: McCann&#8217;s Pencil for One Show Interactive<\/a><br \/>\n<a href=\"http:\/\/www.unnecessaryumlaut.com\/?p=881\">AR: Living Sasquatch<\/a><br \/>\n<a href=\"http:\/\/www.unnecessaryumlaut.com\/?p=566\">AR: Geek Out With The Umlaut<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Seer app lets Wimbledon visitors point their phone at any of the courts and see stats from the current and upcoming matches there. Or if they&#8217;re hungry, point it around the food court and see what grub&#8217;s on special. Full article on Brand Republic. Developed by IBM and OgilvyOne London.\u00a0(Thanks, Todd) RELATED: AR: Tube [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[93,237,591,280],"class_list":["post-1438","post","type-post","status-publish","format-standard","hentry","category-tech","tag-app","tag-augmented-reality","tag-ibm","tag-ogilvy"],"_links":{"self":[{"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/posts\/1438","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1438"}],"version-history":[{"count":3,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/posts\/1438\/revisions"}],"predecessor-version":[{"id":1442,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/posts\/1438\/revisions\/1442"}],"wp:attachment":[{"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1438"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1438"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}