{"id":1459,"date":"2009-07-08T23:15:16","date_gmt":"2009-07-09T06:15:16","guid":{"rendered":"http:\/\/www.unnecessaryumlaut.com\/?p=1459"},"modified":"2009-07-08T23:15:16","modified_gmt":"2009-07-09T06:15:16","slug":"eye-candy-mtv-internationals-new-branding-from-universal-everything","status":"publish","type":"post","link":"http:\/\/www.unnecessaryumlaut.com\/?p=1459","title":{"rendered":"Eye Candy: MTV International&#8217;s New Branding from Universal Everything"},"content":{"rendered":"<p><object classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"400\" height=\"225\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowfullscreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/vimeo.com\/moogaloop.swf?clip_id=5395669&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=ffffff&amp;fullscreen=1\" \/><embed type=\"application\/x-shockwave-flash\" width=\"400\" height=\"225\" src=\"http:\/\/vimeo.com\/moogaloop.swf?clip_id=5395669&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=ffffff&amp;fullscreen=1\" allowscriptaccess=\"always\" allowfullscreen=\"true\"><\/embed><\/object><\/p>\n<p>Much of it&#8217;s straight Studio\/Maya 3D wankery. But I don&#8217;t care. I can&#8217;t stop\u00a0watching <a href=\"http:\/\/vimeo.com\/5395669\">Mister Furry<\/a>. He looks how I feel.<\/p>\n<p>The agency is\u00a0<a href=\"http:\/\/universaleverything.com\/\" target=\"_blank\">Universal Everything<\/a>. Here&#8217;s more \u00a0\u2026<!--more--><\/p>\n<p><object classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"400\" height=\"225\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowfullscreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/vimeo.com\/moogaloop.swf?clip_id=5395793&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=ffffff&amp;fullscreen=1\" \/><embed type=\"application\/x-shockwave-flash\" width=\"400\" height=\"225\" src=\"http:\/\/vimeo.com\/moogaloop.swf?clip_id=5395793&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=ffffff&amp;fullscreen=1\" allowscriptaccess=\"always\" allowfullscreen=\"true\"><\/embed><\/object><br \/>\n<a href=\"http:\/\/vimeo.com\/5395793\" target=\"_blank\">Sweetheart<\/a><\/p>\n<p><object classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"400\" height=\"225\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowfullscreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/vimeo.com\/moogaloop.swf?clip_id=5393548&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=ffffff&amp;fullscreen=1\" \/><embed type=\"application\/x-shockwave-flash\" width=\"400\" height=\"225\" src=\"http:\/\/vimeo.com\/moogaloop.swf?clip_id=5393548&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=ffffff&amp;fullscreen=1\" allowscriptaccess=\"always\" allowfullscreen=\"true\"><\/embed><\/object><br \/>\n<a href=\"http:\/\/vimeo.com\/5393548\" target=\"_blank\">Chocolate Gold Sunset<\/a><\/p>\n<p>More vids and info on the rebranding at <a href=\"http:\/\/www.creativereview.co.uk\/cr-blog\/2009\/june\/mtvs-brand-new-look\" target=\"_blank\">Creative Review<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Much of it&#8217;s straight Studio\/Maya 3D wankery. But I don&#8217;t care. I can&#8217;t stop\u00a0watching Mister Furry. He looks how I feel. The agency is\u00a0Universal Everything. Here&#8217;s more \u00a0\u2026<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[258,601,602],"class_list":["post-1459","post","type-post","status-publish","format-standard","hentry","category-video","tag-branding","tag-mtv","tag-universal-everything"],"_links":{"self":[{"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/posts\/1459","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1459"}],"version-history":[{"count":2,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/posts\/1459\/revisions"}],"predecessor-version":[{"id":1461,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/posts\/1459\/revisions\/1461"}],"wp:attachment":[{"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1459"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1459"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1459"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}