{"id":1471,"date":"2009-07-09T12:57:08","date_gmt":"2009-07-09T19:57:08","guid":{"rendered":"http:\/\/www.unnecessaryumlaut.com\/?p=1471"},"modified":"2009-07-09T12:57:40","modified_gmt":"2009-07-09T19:57:40","slug":"adv-budweisers-all-together-now-lyrics-spot","status":"publish","type":"post","link":"http:\/\/www.unnecessaryumlaut.com\/?p=1471","title":{"rendered":"Adv: Budweiser&#8217;s All Together Now &#8220;Lyrics&#8221; Spot"},"content":{"rendered":"<p><object classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"397\" height=\"241\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/QJatTElfmuM&amp;hl=en&amp;fs=1&amp;rel=0\" \/><param name=\"allowfullscreen\" value=\"true\" \/><embed type=\"application\/x-shockwave-flash\" width=\"397\" height=\"241\" src=\"http:\/\/www.youtube.com\/v\/QJatTElfmuM&amp;hl=en&amp;fs=1&amp;rel=0\" allowscriptaccess=\"always\" allowfullscreen=\"true\"><\/embed><\/object><br \/>\n<a href=\"http:\/\/www.youtube.com\/watch?v=QJatTElfmuM\" target=\"_blank\">This<\/a> makes me reeeeally miss riding the El down through Chicago. The side-scrolling view between the neighborhoods and buildings, and often <em>in<\/em> the buildings, beats any subway or BART line. No question.<\/p>\n<p><strong>The Beatles<\/strong> cover is by <a href=\"http:\/\/www.myspace.com\/thehours\" target=\"_blank\">The Hours<\/a>. The spot, created by <strong>DDB<\/strong> for <strong>Budweiser<\/strong> Ireland, is made up of 30 scenes. One for each of the lyrics. There was a blogger outreach that went along with it where Irish bloggers got first peep and were encouraged to respond with their own versions.<\/p>\n<p>Here&#8217;s a <a href=\"http:\/\/www.youtube.com\/watch?v=wcNPsKK-W7U\" target=\"_blank\">behind-the-scenes video<\/a> shot behind the <strong>Ogilvy<\/strong> office in Dublin. More info at <a href=\"http:\/\/www.alltogethernow.com\/\" target=\"_blank\">alltogethernow.ie<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This makes me reeeeally miss riding the El down through Chicago. The side-scrolling view between the neighborhoods and buildings, and often in the buildings, beats any subway or BART line. No question. The Beatles cover is by The Hours. The spot, created by DDB for Budweiser Ireland, is made up of 30 scenes. One for [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[146,606,145,605,280,444,607],"class_list":["post-1471","post","type-post","status-publish","format-standard","hentry","category-video","tag-advertising","tag-budweiser","tag-commercial","tag-ddb","tag-ogilvy","tag-the-beatles","tag-the-hours"],"_links":{"self":[{"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/posts\/1471","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1471"}],"version-history":[{"count":2,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/posts\/1471\/revisions"}],"predecessor-version":[{"id":1473,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/posts\/1471\/revisions\/1473"}],"wp:attachment":[{"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1471"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1471"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}