{"id":1814,"date":"2009-08-18T19:57:04","date_gmt":"2009-08-19T02:57:04","guid":{"rendered":"http:\/\/www.unnecessaryumlaut.com\/?p=1814"},"modified":"2009-08-18T19:57:04","modified_gmt":"2009-08-19T02:57:04","slug":"augmented-reality-lego-in-store-digital-box","status":"publish","type":"post","link":"http:\/\/www.unnecessaryumlaut.com\/?p=1814","title":{"rendered":"Augmented Reality: Lego In-Store &#8220;Digital Box&#8221;"},"content":{"rendered":"<p><object classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"404\" height=\"327\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/8UxWkZtUKaI&amp;hl=en&amp;fs=1&amp;rel=0\" \/><param name=\"allowfullscreen\" value=\"true\" \/><embed type=\"application\/x-shockwave-flash\" width=\"404\" height=\"327\" src=\"http:\/\/www.youtube.com\/v\/8UxWkZtUKaI&amp;hl=en&amp;fs=1&amp;rel=0\" allowscriptaccess=\"always\" allowfullscreen=\"true\"><\/embed><\/object><\/p>\n<p>Think parents will be able to pry the box from kids&#8217; hands after they see it come to life like this? Pretty damn smart. Full story at <a title=\"Just Out Of Home\" href=\"http:\/\/justoutofhome.com\/2009\/08\/02\/lego-augmented-reality-totally-ar-totally-doohretail-marketing\/\" target=\"_blank\">JustOOH<\/a> (via <a title=\"metaio\" href=\"http:\/\/www.metaio.com\/\" target=\"_blank\">Metaio<\/a>)<\/p>\n<p><strong>RELATED<\/strong>:<br \/>\n<a href=\"http:\/\/www.unnecessaryumlaut.com\/?p=1438\"> AR: &#8220;Seer&#8221; Wimbledon Android App by Ogilvy\/IBM<\/a><br \/>\n<a href=\"http:\/\/www.unnecessaryumlaut.com\/?p=1419\"> AR: Tube Station Finder App for iPhone 3Gs<\/a><br \/>\n<a href=\"http:\/\/www.unnecessaryumlaut.com\/?p=955\">AR: McCann&#8217;s Pencil for One Show Interactive<\/a><br \/>\n<a href=\"http:\/\/www.unnecessaryumlaut.com\/?p=881\">AR: Living Sasquatch<\/a><br \/>\n<a href=\"http:\/\/www.unnecessaryumlaut.com\/?p=566\">AR: Geek Out With The Umlaut<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Think parents will be able to pry the box from kids&#8217; hands after they see it come to life like this? Pretty damn smart. Full story at JustOOH (via Metaio) RELATED: AR: &#8220;Seer&#8221; Wimbledon Android App by Ogilvy\/IBM AR: Tube Station Finder App for iPhone 3Gs AR: McCann&#8217;s Pencil for One Show Interactive AR: Living [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[146,237,94],"class_list":["post-1814","post","type-post","status-publish","format-standard","hentry","category-tech","tag-advertising","tag-augmented-reality","tag-lego"],"_links":{"self":[{"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/posts\/1814","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1814"}],"version-history":[{"count":1,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/posts\/1814\/revisions"}],"predecessor-version":[{"id":1815,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/posts\/1814\/revisions\/1815"}],"wp:attachment":[{"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1814"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1814"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1814"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}