{"id":2636,"date":"2010-01-07T11:00:06","date_gmt":"2010-01-07T18:00:06","guid":{"rendered":"http:\/\/www.unnecessaryumlaut.com\/?p=2636"},"modified":"2011-01-06T14:13:15","modified_gmt":"2011-01-06T21:13:15","slug":"beermp3-the-utica-club-national-carbonation-beer-drinking-song-1968","status":"publish","type":"post","link":"http:\/\/www.unnecessaryumlaut.com\/?p=2636","title":{"rendered":"Beer+MP3: The Utica Club National Carbonation Beer Drinking Song, 1968"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Ahh, beer jingles. Burned into my brain well before I was legal. Hamm\u2019s From the land of sky-blue waters<\/em>, L\u00f6wenbr\u00e4u\u2019s Here\u2019s to good friends, <\/em>and Miller\u2019s If you\u2019ve got the time, we\u2019ve got the beer<\/em>. Good stuff. But NY brewer Utica Club<\/strong> tried to take it further. From the jingle to the single. It was the 60s, man. Time to think far out.<\/p>\n

LIST\u00cbN:<\/strong>
\n “The Utica Club National Carbonation Beer Drinking Song”<\/a><\/p>\n

After I heard this on the now defunct\u00a0365 Days Project<\/a> I tracked down the original 7″ on\u00a0eBay<\/strong>. Been holding onto it since 2003. Expect more randomness from the \u00dcmlaut archives in 2010. (*cue sinister laughter)<\/p>\n

\"\"<\/a><\/p>\n

Not sure who the seriously swingin’ copywriter is who wrote the back cover. But the songwriter is\u00a0Sasha Burland<\/strong>, who wrote a Clio-winning\u00a0Alka Seltzer spot jingle<\/a> among other things.<\/p>\n

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Ahh, beer jingles. Burned into my brain well before I was legal. Hamm\u2019s From the land of sky-blue waters, L\u00f6wenbr\u00e4u\u2019s Here\u2019s to good friends, and Miller\u2019s If you\u2019ve got the time, we\u2019ve got the beer. Good stuff. But NY brewer Utica Club tried to take it further. From the jingle to the single. It was […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,5],"tags":[146,411,447,1067,2093,1078,61,1068,1027,617],"class_list":["post-2636","post","type-post","status-publish","format-standard","hentry","category-beer","category-music","tag-advertising","tag-album-cover","tag-album-cover-art","tag-breweriana","tag-jingle","tag-matt-brewing-company","tag-mp3","tag-sasha-burland","tag-utica-club-beer","tag-vinyl"],"_links":{"self":[{"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/posts\/2636","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2636"}],"version-history":[{"count":13,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/posts\/2636\/revisions"}],"predecessor-version":[{"id":6741,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/posts\/2636\/revisions\/6741"}],"wp:attachment":[{"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2636"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2636"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2636"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}