{"id":2947,"date":"2010-01-26T16:19:15","date_gmt":"2010-01-26T23:19:15","guid":{"rendered":"http:\/\/www.unnecessaryumlaut.com\/?p=2947"},"modified":"2010-01-26T16:19:15","modified_gmt":"2010-01-26T23:19:15","slug":"cool-hungry-hungry-eat-head-take-augmented-reality-in-the-wild","status":"publish","type":"post","link":"http:\/\/www.unnecessaryumlaut.com\/?p=2947","title":{"rendered":"Cool: &#8220;Hungry Hungry Eat Head&#8221; Take Augmented Reality In The Wild"},"content":{"rendered":"<p><object classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"405\" height=\"304\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowfullscreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/vimeo.com\/moogaloop.swf?clip_id=8898812&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=ff0179&amp;fullscreen=1\" \/><embed type=\"application\/x-shockwave-flash\" width=\"405\" height=\"304\" src=\"http:\/\/vimeo.com\/moogaloop.swf?clip_id=8898812&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=ff0179&amp;fullscreen=1\" allowscriptaccess=\"always\" allowfullscreen=\"true\"><\/embed><\/object><\/p>\n<p>Bet kids get a big kick out of <a href=\"http:\/\/vimeo.com\/8898812\">Hungry Hungry Eat Head<\/a>. It&#8217;s a site-specific play experience by <a title=\"Hudson Powell\" href=\"http:\/\/www.hudson-powell.com\/\" target=\"_blank\">Hudson-Powell<\/a> &amp; <a title=\"joelgethinlewis.com\" href=\"http:\/\/www.joelgethinlewis.com\/\" target=\"_blank\">Joel Gethin Lewis<\/a> for the Big Screen Edinburgh, produced by <a title=\"Read more about Bren and Hungry Hungry Eat Head\" href=\"http:\/\/www.brenocallaghan.co.uk\/projects\/hungry-hungry-eat-head\/\" target=\"_blank\">Bren O&#8217;Callaghan<\/a>. This the first time this technology had been used at any of the UK towns and cities in the expanding <a title=\"Big Screen Network\" href=\"http:\/\/www.bigscreennetwork.com\/\" target=\"_blank\">Big Screen<\/a> ad network.<\/p>\n<p>Read <a title=\"Hungry Hungry Eat Head\" href=\"http:\/\/www.brenocallaghan.co.uk\/projects\/hungry-hungry-eat-head\/\" target=\"_blank\">how they did it here<\/a>. (via <a title=\"Wooster Collective\" href=\"http:\/\/www.woostercollective.com\/2010\/01\/shit_were_diggin_hungry_hungry_eat_head.html\" target=\"_blank\">Wooster<\/a>)<\/p>\n<p><strong>RELATED<\/strong>:<br \/>\n<a title=\"Whoa: Space Invaders Augmented Reality and Real Tights\" href=\"http:\/\/www.unnecessaryumlaut.com\/?p=2842\">Whoa: Space Invaders Augmented Reality and Real Tights<br \/>\n<\/a><a title=\"Augmented Reality: Lego In-Store \u201cDigital Box\u201d\" href=\"http:\/\/www.unnecessaryumlaut.com\/?p=1814\">AR: Lego In-Store \u201cDigital Box\u201d<\/a><br \/>\n<a href=\"http:\/\/www.unnecessaryumlaut.com\/?p=1438\">AR: \u201cSeer\u201d Wimbledon Android App by Ogilvy\/IBM<\/a><br \/>\n<a href=\"http:\/\/www.unnecessaryumlaut.com\/?p=1419\">AR: Tube Station Finder App for iPhone 3Gs<\/a><br \/>\n<a href=\"http:\/\/www.unnecessaryumlaut.com\/?p=955\">AR: McCann\u2019s Pencil for One Show Interactive<\/a><br \/>\n<a href=\"http:\/\/www.unnecessaryumlaut.com\/?p=881\">AR: Living Sasquatch<\/a><br \/>\n<a href=\"http:\/\/www.unnecessaryumlaut.com\/?p=566\">AR: Geek Out With The Umlaut<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bet kids get a big kick out of Hungry Hungry Eat Head. It&#8217;s a site-specific play experience by Hudson-Powell &amp; Joel Gethin Lewis for the Big Screen Edinburgh, produced by Bren O&#8217;Callaghan. This the first time this technology had been used at any of the UK towns and cities in the expanding Big Screen ad [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[146,238,237,1137,1136],"class_list":["post-2947","post","type-post","status-publish","format-standard","hentry","category-tech","tag-advertising","tag-ar","tag-augmented-reality","tag-big-screen-network","tag-facial-recognition"],"_links":{"self":[{"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/posts\/2947","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2947"}],"version-history":[{"count":1,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/posts\/2947\/revisions"}],"predecessor-version":[{"id":2948,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/posts\/2947\/revisions\/2948"}],"wp:attachment":[{"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2947"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2947"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}