{"id":3268,"date":"2010-02-24T12:57:36","date_gmt":"2010-02-24T19:57:36","guid":{"rendered":"http:\/\/www.unnecessaryumlaut.com\/?p=3268"},"modified":"2011-08-10T12:43:22","modified_gmt":"2011-08-10T19:43:22","slug":"traction-wiedens-the-man-your-man-could-smell-like-old-spice-spot","status":"publish","type":"post","link":"http:\/\/www.unnecessaryumlaut.com\/?p=3268","title":{"rendered":"Traction: Wieden’s “The Man Your Man Could Smell Like” Old Spice Spot"},"content":{"rendered":"

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Wieden+Kennedy<\/strong>‘s fantastic Old Spice spot<\/a> is gaining some serious traction. Not quite GEICO Caveman TV show traction. But that’s a good thing.<\/p>\n

Petaluma’s own Leo Laporte<\/strong> (Tech TV) just dissected the making of and even interviewed the creative team behind the idea. There’s the inevitable spoofs, of course. Now there’s a tribute song.<\/p>\n

See them here \u2026 <\/p>\n

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THE MAKING OF
\nPetaluma represent! TWiT Live<\/strong> \/\u00a0Leo Laporte<\/strong> presents:
\nThe Making of Old Spice’s: The Man Your Man Could Smell Like<\/a>.<\/p>\n

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THE TRIBUTE SONG
\nFolksy couple Emily<\/strong> and Matt<\/strong> created a tribute song, “Old Spice Fills Up My Senses<\/a>“. (Thanks, mattonlymoore<\/a>)<\/p>\n

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THE INFOMERCIAL MASQUERADING AS SPOOF
\nWhoa. Instant Body Shapers<\/a> … Seriously?<\/p>\n

I’m on a horse.<\/p>\n

RELATED<\/strong>:
\nAdv: Old Spice \u201cDifferent Scents for Different Gents\u201d
\n<\/a>Vid: Lonely Island \u201cI\u2019m On A Boat\u201d feat. T-Pain<\/a>
\nJingle: The Utica Club National Carbonation Beer Drinking Song, 1968<\/a>
\nOne Take: The Man Who Walked Around The World, Johnnie Walker Short<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Wieden+Kennedy‘s fantastic Old Spice spot is gaining some serious traction. Not quite GEICO Caveman TV show traction. But that’s a good thing. Petaluma’s own Leo Laporte (Tech TV) just dissected the making of and even interviewed the creative team behind the idea. There’s the inevitable spoofs, of course. Now there’s a tribute song. See them […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3352],"tags":[146,145,1240,1902,1238,812,223,1237,1239,1236],"class_list":["post-3268","post","type-post","status-publish","format-standard","hentry","category-random","tag-advertising","tag-commercial","tag-im-on-a-horse","tag-isaiah-mustafa","tag-leo-laporte","tag-old-spice","tag-spoof","tag-tribute","tag-twit-live","tag-wiedenkennedy"],"_links":{"self":[{"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/posts\/3268","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3268"}],"version-history":[{"count":8,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/posts\/3268\/revisions"}],"predecessor-version":[{"id":8095,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/posts\/3268\/revisions\/8095"}],"wp:attachment":[{"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3268"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3268"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}