{"id":3331,"date":"2010-03-02T13:08:21","date_gmt":"2010-03-02T20:08:21","guid":{"rendered":"http:\/\/www.unnecessaryumlaut.com\/?p=3331"},"modified":"2010-03-02T13:12:04","modified_gmt":"2010-03-02T20:12:04","slug":"sxsw-beer-labels-x-indie-rock-mashup","status":"publish","type":"post","link":"http:\/\/www.unnecessaryumlaut.com\/?p=3331","title":{"rendered":"SXSW: Beer Labels x Indie Rock Mashup"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Love the idea for this flyer promoting the fifth annual Pitchfork<\/strong>\/Windish Austin Party<\/strong>. Not stoked on the execution.<\/p>\n

Why not have Austin’s Neon Indian<\/strong> on a Shiner<\/a> label?\u00a0And why put LA’s\u00a0Local Natives<\/strong> on a Brooklyn Brewery<\/a> label? Lazy if you ask me. But I’ll give ’em props for the\u00a0Washed Ou<\/strong>t \/\u00a0Coors Light<\/strong> pairing. That’s almost Wacky Packs<\/a> material.<\/p>\n

See the full band\/beer label flyer at Pitchfork <\/a>\u00bb<\/p>\n

\u2022 \u2022 \u00a0 \u2022 \u2022<\/p>\n

LISTEN<\/strong>:
\nJapandroids \u201cYoung Hearts Spark Fire\u201d<\/em><\/a> (FF 05.01.09<\/a>)
\nNeon Indian \u201c6669 (I Don\u2019t Know If You Know)<\/a> (FF 06.12.09<\/a>)
\nSurfer Blood \u201cFloating Vibes\u201d<\/a> (FF 10.30.09<\/a>)
\nBest Coast \u201cSun Was High (So Was I)\u201d<\/a> (FF 07.17.09<\/a>)
\nWashed Out \u201cHold Out\u201d<\/a> (FF 09.04.09<\/a>)
\nLocal Natives \u201cAirplanes\u201d<\/a> (FF 02.19.10<\/a>)<\/p>\n

Hear past Friday Fives<\/a> and rock out with The \u00dcmlaut \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"

Love the idea for this flyer promoting the fifth annual Pitchfork\/Windish Austin Party. Not stoked on the execution. Why not have Austin’s Neon Indian on a Shiner label?\u00a0And why put LA’s\u00a0Local Natives on a Brooklyn Brewery label? Lazy if you ask me. But I’ll give ’em props for the\u00a0Washed Out \/\u00a0Coors Light pairing. That’s almost […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,5],"tags":[631,1267,778,374,1222,61,542,1271,177,1268,925,1269,806],"class_list":["post-3331","post","type-post","status-publish","format-standard","hentry","category-beer","category-music","tag-best-coast","tag-brooklyn-brewery","tag-coors","tag-japandroids","tag-local-natives","tag-mp3","tag-neon-indian","tag-pitchforkmedia","tag-rock-out-with-the-umlaut","tag-shiner","tag-surfer-blood","tag-sxsw","tag-washed-out"],"_links":{"self":[{"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/posts\/3331","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3331"}],"version-history":[{"count":7,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/posts\/3331\/revisions"}],"predecessor-version":[{"id":3339,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/posts\/3331\/revisions\/3339"}],"wp:attachment":[{"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3331"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3331"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3331"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}