{"id":3775,"date":"2010-04-15T15:27:47","date_gmt":"2010-04-15T22:27:47","guid":{"rendered":"http:\/\/www.unnecessaryumlaut.com\/?p=3775"},"modified":"2010-04-15T15:27:47","modified_gmt":"2010-04-15T22:27:47","slug":"epic-nike-chase-directors-cut-from-i-love-dust","status":"publish","type":"post","link":"http:\/\/www.unnecessaryumlaut.com\/?p=3775","title":{"rendered":"Epic: Nike “Chase” Director’s Cut from I Love Dust"},"content":{"rendered":"

<\/embed><\/object><\/p>\n

This is a great example of getting something more from the work you do for a client. After\u00a0I Love Dust<\/a> created this Nike<\/strong> Japan spot with\u00a0AKQA<\/a> San Francisco, they started tweaking it for their own portoflio:<\/p>\n

“\u2026\u00a0what was once a 45 second piece featuring a girl dancing turned into a 1:20 epic about a girl-turned-superhero outsmarting an enraged robot through the centre of a Tokyo-inspired Metropolis<\/em>.”<\/p><\/blockquote>\n

Soundtrack:\u00a0Vitalic<\/a>‘s\u00a0Repair Machines<\/em>. Watch Chase on Vimeo<\/a>.\u00a0(Thanks,\u00a0Koxvold<\/a>)<\/p>\n

RELATED<\/strong>:
\nRobot: Giant 60ft Gundam Lights Up Tokyo<\/a>
\nPics: RoboGames Beer BBQ Fundraiser at Lagunitas<\/a>
\nTrailer: Spike Jonze x Absolut Vodka Short Film \u201cI\u2019m Here\u201d<\/a>
\nAdv: New Guinness Spot \u201cBring It To Life\u201d<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

This is a great example of getting something more from the work you do for a client. After\u00a0I Love Dust created this Nike Japan spot with\u00a0AKQA San Francisco, they started tweaking it for their own portoflio: “\u2026\u00a0what was once a 45 second piece featuring a girl dancing turned into a 1:20 epic about a girl-turned-superhero […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[146,1479,145,1477,1478,625,1124],"class_list":["post-3775","post","type-post","status-publish","format-standard","hentry","category-video","tag-advertising","tag-akqa","tag-commercial","tag-ilovedust","tag-nike","tag-robot","tag-vitalic"],"_links":{"self":[{"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/posts\/3775","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3775"}],"version-history":[{"count":3,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/posts\/3775\/revisions"}],"predecessor-version":[{"id":3778,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/posts\/3775\/revisions\/3778"}],"wp:attachment":[{"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3775"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3775"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}