{"id":4978,"date":"2010-07-20T17:24:21","date_gmt":"2010-07-21T00:24:21","guid":{"rendered":"http:\/\/www.unnecessaryumlaut.com\/?p=4978"},"modified":"2011-11-16T14:05:31","modified_gmt":"2011-11-16T21:05:31","slug":"pbr-pabst-blue-ribbon-beer-1844-debuts-in-china","status":"publish","type":"post","link":"http:\/\/www.unnecessaryumlaut.com\/?p=4978","title":{"rendered":"PBR: Pabst Blue Ribbon Beer 1844 Debuts in China"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4979\" title=\"Pabst Blue Ribbon 1844\" src=\"http:\/\/www.unnecessaryumlaut.com\/wp-content\/uploads\/2010\/07\/pabst_blueribbon_1844.jpg\" alt=\"\" width=\"405\" height=\"567\" srcset=\"http:\/\/www.unnecessaryumlaut.com\/wp-content\/uploads\/2010\/07\/pabst_blueribbon_1844.jpg 405w, http:\/\/www.unnecessaryumlaut.com\/wp-content\/uploads\/2010\/07\/pabst_blueribbon_1844-214x300.jpg 214w\" sizes=\"auto, (max-width: 405px) 100vw, 405px\" \/><\/p>\n<h3>This is not your hipster&#8217;s father&#8217;s <strong>PBR<\/strong>. [like]<\/h3>\n<p>The fancy new <strong>Pabst Blue Ribbon Beer 1844<\/strong> is coming to China with a fancy price tag: $44 a bottle. While forty-four bones is too much for <a title=\"Video: BrewDog\u2019s Sink The Bismarck (41% ABV!!!)\" href=\"http:\/\/www.unnecessaryumlaut.com\/?p=3172\">almost any beer<\/a>, especially a <strong>PBR<\/strong>, it&#8217;s not just an overseas repackage. <strong>1844<\/strong> is a whole new brew that&#8217;s spent some time in premium wooden casks. So, barrel aged? Interesting.<\/p>\n<p>From the <strong>1844<\/strong> ad copy:<\/p>\n<blockquote><p><strong><em>It&#8217;s not just Scotch that&#8217;s put into wooden casks.<br \/>\nThere&#8217;s also Pabst Blue Ribbon Beer 1844.<\/em><\/strong><em><br \/>\n<em>Many world-famous spirits<br \/>\nAre matured in precious wooden casks<br \/>\nScotch whisky, French brandy, Bordeaux wine&#8230;<br \/>\nThey all spend long days inside wooden casks<\/em><\/em><\/p><\/blockquote>\n<p style=\"text-align: center;\">\u2022 \u2022 \u00a0 \u2022 \u2022<\/p>\n<p><strong>UPDATE<\/strong>:<br \/>\nA <a title=\"Gawker\" href=\"http:\/\/gawker.com\/5592399\/pabst-blue-ribbon-will-run-you-44-a-bottle-in-china\" target=\"_blank\">Gawker<\/a> reader found <strong>1844<\/strong> brewing notes from the brewmaster&#8217;s\u00a0<strong>Modern Brewery Age<\/strong> interview back in March:<\/p>\n<blockquote><p>&#8220;We just produced China&#8217;s first real specialty beer, an all-malt, reddish brown strong (15.7 plato) ale, dry hopped with Cascade (38 IBU) and aged in new uncharred American whiskey barrels \u2026 It&#8217;s being bottled in a nice looking 720-ml brown bottle with an enamel label and it is called <strong>Blue Ribbon 1844<\/strong>, a reference to <strong>Pabst<\/strong>&#8216;s founding date. It will only be sold in China\u2026&#8221;<br \/>\n\u2014Alan Kornhauser<br \/>\nBrewmaster, <strong>Pabst China <\/strong><br \/>\n(ex-<strong>Anchor Brewing<\/strong>, <strong>August Schell Brewing<\/strong>, and more)<br \/>\n<a title=\"Kornhauser Interview March 5 Modern Brewery Age PDF\" href=\"http:\/\/www.breweryage.com\/tabloid\/archive\/2010\/March5.pdf\" target=\"_blank\">Full interview PDF<\/a><\/p><\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4982\" title=\"Pabst 1844 Barrel Aged Beer\" src=\"http:\/\/www.unnecessaryumlaut.com\/wp-content\/uploads\/2010\/07\/pabst_1844_barrel.jpg\" alt=\"\" width=\"405\" height=\"556\" srcset=\"http:\/\/www.unnecessaryumlaut.com\/wp-content\/uploads\/2010\/07\/pabst_1844_barrel.jpg 405w, http:\/\/www.unnecessaryumlaut.com\/wp-content\/uploads\/2010\/07\/pabst_1844_barrel-218x300.jpg 218w\" sizes=\"auto, (max-width: 405px) 100vw, 405px\" \/><\/p>\n<p>Anyone in China wanna trade?<\/p>\n<p>Original story at <a title=\"A blue-collar beer goes upmarket\" href=\"http:\/\/www.danwei.org\/advertising_and_marketing\/pabst_goes_upmarket.php\" target=\"_blank\">Danwei<\/a>. (via <a title=\"Pabst Blue Ribbon 1844\" href=\"http:\/\/www.newyorker.com\/online\/blogs\/evanosnos\/2010\/07\/pardon-me-would-you-have-any-pabst-blue-ribbon.html\" target=\"_blank\">The New Yorker<\/a>)<\/p>\n<p style=\"text-align: center;\"><strong>\u2022 \u2022 \u00a0 \u2022 \u2022<\/strong><\/p>\n<p><a href=\"http:\/\/unnecessaryumlaut.bigcartel.com\/product\/beer-gut-shirt\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7759\" title=\"Beer Gut Shirt from unnecessary umlaut\" src=\"http:\/\/www.unnecessaryumlaut.com\/wp-content\/uploads\/2010\/07\/unnecessary-umlaut_beer-gut-shirt_tee.jpg\" alt=\"\" width=\"480\" height=\"139\" srcset=\"http:\/\/www.unnecessaryumlaut.com\/wp-content\/uploads\/2010\/07\/unnecessary-umlaut_beer-gut-shirt_tee.jpg 480w, http:\/\/www.unnecessaryumlaut.com\/wp-content\/uploads\/2010\/07\/unnecessary-umlaut_beer-gut-shirt_tee-300x86.jpg 300w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><\/a><\/p>\n<p><strong>RELATED<\/strong>:<br \/>\n<a title=\"Art: Pabst Blue Ribbon Mural Contest, San Francisco Squid\" href=\"http:\/\/www.unnecessaryumlaut.com\/?p=1527\">Art: Pabst Blue Ribbon Mural Contest, San Francisco Squid<\/a><br \/>\n<a title=\"Beer In A Can: Billy Beer \u2026 Unopened!\" href=\"http:\/\/www.unnecessaryumlaut.com\/?p=2550\">Beer In A Can: Billy Beer \u2026 Unopened!<\/a><br \/>\n<a title=\"Beer: Lagunitas Zappa Beer \u201cRuben &amp; The Jets\u201d Gets Special Treatment\" href=\"http:\/\/www.unnecessaryumlaut.com\/?p=1712\">Beer: Lagunitas Zappa Beer \u201cRuben &amp; The Jets\u201d Gets Barrel Treatment<\/a><br \/>\n<a title=\"Big In Japan: Black Man Undies, Ball Blushers, and Tommy Lee Jones\" href=\"http:\/\/www.unnecessaryumlaut.com\/?p=3135\">Big In Japan: Black Man Undies, Ball Blushers, and Tommy Lee Jones<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is not your hipster&#8217;s father&#8217;s PBR. [like] The fancy new Pabst Blue Ribbon Beer 1844 is coming to China with a fancy price tag: $44 a bottle. While forty-four bones is too much for almost any beer, especially a PBR, it&#8217;s not just an overseas repackage. 1844 is a whole new brew that&#8217;s spent [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[1932,987,633,1916,988],"class_list":["post-4978","post","type-post","status-publish","format-standard","hentry","category-beer","tag-china","tag-pabst","tag-pabst-blue-ribbon","tag-pabst-blue-ribbon-1844","tag-pbr"],"_links":{"self":[{"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/posts\/4978","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4978"}],"version-history":[{"count":9,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/posts\/4978\/revisions"}],"predecessor-version":[{"id":8862,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/posts\/4978\/revisions\/8862"}],"wp:attachment":[{"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4978"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4978"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4978"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}