{"id":5874,"date":"2010-09-29T17:29:26","date_gmt":"2010-09-30T00:29:26","guid":{"rendered":"http:\/\/www.unnecessaryumlaut.com\/?p=5874"},"modified":"2010-09-29T17:29:26","modified_gmt":"2010-09-30T00:29:26","slug":"advergeekery-axas-interactive-print-ad","status":"publish","type":"post","link":"http:\/\/www.unnecessaryumlaut.com\/?p=5874","title":{"rendered":"AdverGeekery: AXA’s Interactive Print Ad"},"content":{"rendered":"

<\/embed><\/object><\/p>\n

AXA<\/strong> is Belgium’s “first insurance company to launch an iPhone<\/strong> app”. Hey, it’s a claim to fame.<\/p>\n

What’s really cool is how they made a traditional ‘ole print ad interactive\u2014without a clunky QR code or app. ‘Cuz who really is going to go download an app just to view an ad? How they did it is deceptively simple. But it works. Very cool. (Thanks, Josianne<\/a>)<\/p>\n

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AXA is Belgium’s “first insurance company to launch an iPhone app”. Hey, it’s a claim to fame. What’s really cool is how they made a traditional ‘ole print ad interactive\u2014without a clunky QR code or app. ‘Cuz who really is going to go download an app just to view an ad? How they did it […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[146,238,237,2278,29,9],"class_list":["post-5874","post","type-post","status-publish","format-standard","hentry","category-tech","tag-advertising","tag-ar","tag-augmented-reality","tag-axa","tag-interactive","tag-iphone"],"_links":{"self":[{"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/posts\/5874","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5874"}],"version-history":[{"count":3,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/posts\/5874\/revisions"}],"predecessor-version":[{"id":5889,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/posts\/5874\/revisions\/5889"}],"wp:attachment":[{"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5874"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5874"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5874"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}