{"id":7150,"date":"2011-03-03T10:25:03","date_gmt":"2011-03-03T17:25:03","guid":{"rendered":"http:\/\/www.unnecessaryumlaut.com\/?p=7150"},"modified":"2011-04-14T11:11:35","modified_gmt":"2011-04-14T18:11:35","slug":"horn-toot-arco-nickel-board-finalist-for-obie-outdoor-advertising-award","status":"publish","type":"post","link":"http:\/\/www.unnecessaryumlaut.com\/?p=7150","title":{"rendered":"Horn Toot: ARCO Nickel Board Wins OBIE Outdoor Advertising Award"},"content":{"rendered":"<p><object width=\"480\" height=\"270\"><param name=\"allowfullscreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"movie\" value=\"http:\/\/vimeo.com\/moogaloop.swf?clip_id=14202994&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=0&amp;show_portrait=0&amp;color=c9ff23&amp;fullscreen=1&amp;autoplay=0&amp;loop=0\" \/><embed type=\"application\/x-shockwave-flash\" width=\"480\" height=\"270\" src=\"http:\/\/vimeo.com\/moogaloop.swf?clip_id=14202994&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=0&amp;show_portrait=0&amp;color=c9ff23&amp;fullscreen=1&amp;autoplay=0&amp;loop=0\" allowfullscreen=\"true\" allowscriptaccess=\"always\"><\/embed><\/object><\/p>\n<p>Congrats to our team from <strong>Ogilvy<\/strong> and at <a title=\"jumP LA\" href=\"http:\/\/www.jumpla.tv\/\" target=\"_blank\">jumP LA<\/a> on being a contender for an <strong>OBIE<\/strong>, advertising&#8217;s oldest award show. Out of 66 other agencies, it&#8217;s the only <strong>Ogilvy<\/strong> entrant to make it this year.<\/p>\n<p style=\"padding-left: 30px;\"><strong><span style=\"color: #ff0000;\">UPDATE<\/span><\/strong>: Winners <a title=\"2011 OBIE Award Winners\" href=\"http:\/\/www.oaaa.org\/awards\/obieawards.aspx\" target=\"_blank\">were announced<\/a> (see list of finalists below) and our <a title=\"ARCO Nickel Board Field Test\" href=\"http:\/\/www.oaaa.org\/awards\/individualexecutionsf11.aspx\" target=\"_blank\">ARCO board won Silver<\/a>. Stoked.<\/p>\n<p><a href=\"http:\/\/work.fredabercrombie.com\/#573707\/ARCO-Straight-Up-Gas-Institute\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7152\" title=\"See more from this ARCO campaign\" src=\"http:\/\/www.unnecessaryumlaut.com\/wp-content\/uploads\/2011\/03\/ARCO_Nickel-Board_FieldTest_Ogilvy_fredabercrombie.jpg\" alt=\"\" width=\"480\" height=\"267\" srcset=\"http:\/\/www.unnecessaryumlaut.com\/wp-content\/uploads\/2011\/03\/ARCO_Nickel-Board_FieldTest_Ogilvy_fredabercrombie.jpg 480w, http:\/\/www.unnecessaryumlaut.com\/wp-content\/uploads\/2011\/03\/ARCO_Nickel-Board_FieldTest_Ogilvy_fredabercrombie-300x166.jpg 300w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><\/a><\/p>\n<p>It took over 20,000 nickels to <!--more-->conduct this Field Test. See more from this <a title=\"ARCO Straight Up Gas Institute campaign\" href=\"http:\/\/work.fredabercrombie.com\/#573707\/ARCO-Straight-Up-Gas-Institute\" target=\"_blank\">ARCO campaign here<\/a>.<\/p>\n<p>Here&#8217;s the complete list of nominees for the 2011 <a title=\"2011 OBIE Awards\" href=\"http:\/\/www.aef.com\/exhibits\/awards\/obie_awards\/\" target=\"_blank\">OBIE Awards<\/a>:<\/p>\n<p style=\"padding-left: 30px;\">Adams Outdoor Advertising \u2013 Adams Outdoor Advertising<br \/>\nAdams Outdoor Advertising \u2013 Dunkelberger\u2019s Sports Outfitter<br \/>\nArnold Worldwide \u2013 Carnival Cruise Lines<br \/>\nBadillo Nazco Saatchi &amp; Saatchi \u2013 Honey Nut Cheerios<br \/>\nBBDO San Francisco \u2013 Penn &amp; Teller at Rio<br \/>\nBernstein-Rein Advertising \u2013McDonald\u2019s Angus Third Pounder<br \/>\nBLT &amp; Associates \u2013 Boardwalk Empire<br \/>\nBLT &amp; Associates \u2013 Jackass 3D<br \/>\nthe bounce agency \u2013 South Carolina Parks, Recreation &amp; Tourism<br \/>\nButler, Shine, Stern &amp; Partners \u2013 MINI Cooper<br \/>\nBVK \u2013 Southeast Missouri Hospital<br \/>\nClear Channel Chicago &amp; OMD \u2013 Illinois Lottery Powerball<br \/>\nColle+McVoy \u2013 Caribou Coffee<br \/>\nCopacino+Fujikado \u2013 Seattle Mariners<br \/>\nCowboys Stadium with Top Rank \u2013 Pacquiao\/Clottey<br \/>\nCP+B \u2013 Kraft Macaroni &amp; Cheese<br \/>\nCramer-Krasselt \u2013 Crystal Springs<br \/>\nCramer-Krasselt \u2013 Culligan<br \/>\nDavid &amp; Sam PR \u2013 My Sister\u2019s Attic<br \/>\nDeVito\/Verdi \u2013 Legal Sea Foods<br \/>\nDoe-Anderson \u2013 Maker\u2019s Mark<br \/>\nDonatWald+Haque &amp; Picture Mosaics \u2013 eHarmony<br \/>\nDuncan\/Channon \u2013 Hard Rock Caf\u00e9<br \/>\nEsparza Advertising \u2013 New Mexico Department of Transportation<br \/>\nEsparza Advertising \u2013 Sandia BMW\/MINI<br \/>\nExtra Credit Projects \u2013 Michigan State University College of Human Medicine<br \/>\nFire Station \u2013 POM Wonderful<br \/>\nFirehouse \u2013 Stripes Convenience Stores<br \/>\nFrank Unlimited \u2013 Redhook<br \/>\nFreed Advertising \u2013 Holmes Smokehouse<br \/>\nGabriel deGrood Bendt \u2013 Black Forest Inn<br \/>\nGabriel deGrood Bendt \u2013 Summit Brewing Company<br \/>\nGarrison Hughes \u2013 Heinz History Center<br \/>\nHoffman Lewis \u2013 McDonald\u2019s Filet o\u2019 Fish<br \/>\nInnocean \u2013 Hyundai Genesis<br \/>\nInwindow Outdoor \u2013 Avatar Blu-ray\/DVD<br \/>\nJuniper Park \u2013 Canadian Journalists for Free Expression<br \/>\nJuniper Park \u2013 Frito-Lay<br \/>\nJuniper Park \u2013 Lay\u2019s Kettle Cooked Chips<br \/>\nLamar Advertising Company \u2013 SGS Industrial Supplies<br \/>\nLeo Burnett Chicago \u2013 Allstate<br \/>\nLeo Burnett Chicago \u2013 BlackBerry Messenger<br \/>\nLeo Burnett Chicago \u2013 McDonald\u2019s<br \/>\nLeo Burnett London \u2013 McDonald\u2019s<br \/>\nLeo Burnett Milan \u2013 ING Direct<br \/>\nLeo Burnett Toronto \u2013 James Ready<br \/>\nLEVEL Brand \u2013 Medica<br \/>\nMarcus Thomas LLC \u2013 Black Flag<br \/>\nMcCann Erickson \u2013 MasterCard Marketplace<br \/>\nMcGarrah Jessee \u2013 Shiner<br \/>\nMcKee Wallwork Cleveland \u2013 City of Albuquerque<br \/>\nMonster Media, Creature and OAG \u2013 Windows Hotmail<br \/>\nMonster Media, Y&amp;R and Kinetic \u2013 Xerox<br \/>\nOgilvyWest \u2013 Arco<br \/>\nOLSON \u2013 Minnesota Wild<br \/>\nOLSON \u2013 Target Arts<br \/>\nOLSON \u2013 Target Field<br \/>\nPreston Kelly \u2013 Health Partners<br \/>\nPreston Kelly \u2013 YMCA<br \/>\nPublicis New York \u2013 Citi Gold Shanghai<br \/>\nPublicis New York \u2013 Pepto Bismol<br \/>\nRed Tettemer \u2013 International Spy Museum<br \/>\nShow Media \u2013 Furla<br \/>\nShow Media \u2013 Ray Ban<br \/>\nSoubriet Byrne &amp; Associates \u2013 Netherlands Board of Tourism &amp; Conventions<br \/>\nT3 Agency &amp; Reagan National Advertising \u2013 Mobile Leaves &amp; Fishes<br \/>\nTAXI 2 \u2013 MINI Canada<br \/>\nTBWA\\Chiat\\Day \u2013 Apple iPad<br \/>\nTDA_Boulder\u2013 FirstBank<br \/>\nTDA_Boulder\u2013 Sir Richard\u2019s Condom Company<br \/>\nTeam Detroit \u2013 Detroit Symphony Orchestra<br \/>\nThe Richards Group \u2013 Chick-fil-A<br \/>\nTurner Broadcasting CSSU \u2013 MLB Postseason<br \/>\nTwo Guys \u2013 2010 Kentucky State Fair<br \/>\nVenables Bell &amp; Partners \u2013 76 Gas<br \/>\nVitro Robertson \u2013 Newcastle Brown Ale<br \/>\nVladimir Jones \u2013 Cheyenne Mountain Zoo<br \/>\nWalton Isaacson \u2013 Degree<br \/>\nWieden+Kennedy New York \u2013 ESPN 2010 FIFA World Cup<br \/>\nWONGDOODY \u2013 Alaska Airlines<br \/>\nWONGDOODY \u2013 Cedars-Sinai Spine Center<br \/>\nY&amp;R \u2013 Sears Craftsman<br \/>\nZubi Advertising \u2013 Ford SYNC<br \/>\nZulu Alpha Kilo \u2013 National Eating Disorder Information Centre<br \/>\nZulu Alpha Kilo \u2013 PUMA Canada<\/p>\n<p style=\"text-align: center;\"><strong>\u2022 \u2022 \u00a0 \u2022 \u2022<\/strong><\/p>\n<p><strong>RELATED<\/strong>:<br \/>\n<a title=\"TRON Beard: Beardo Optico Revisited\" href=\"http:\/\/www.unnecessaryumlaut.com\/?p=6625\">TRON Beard: Beardo Optico Revisited<\/a><br \/>\n<a title=\"Yum: Glazed &amp; 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Ron Donovan at OgilvyWest SF\" href=\"http:\/\/www.unnecessaryumlaut.com\/?p=1101\">Rock: June 4 Firehouse Kustom Rockart w\/ Chuck Sperry &amp; Ron Donovan at OgilvyWest SF<\/a><br \/>\n<a title=\"SF: Headin\u2019 to the Bay Bridge? Honk If You Love Zombies\" href=\"http:\/\/www.unnecessaryumlaut.com\/?p=2341\">SF: Headin\u2019 to the Bay Bridge? Honk If You Love Zombies<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Congrats to our team from Ogilvy and at jumP LA on being a contender for an OBIE, advertising&#8217;s oldest award show. Out of 66 other agencies, it&#8217;s the only Ogilvy entrant to make it this year. UPDATE: Winners were announced (see list of finalists below) and our ARCO board won Silver. Stoked. It took over [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[146,2909,2911,1188,2912,2917,2293,182,2913,2914,2915,280,193,2910,1780],"class_list":["post-7150","post","type-post","status-publish","format-standard","hentry","category-video","tag-advertising","tag-arco","tag-award","tag-billboard","tag-chris-bradley","tag-field-test","tag-fred-abercrombie","tag-installation","tag-jump-la","tag-nick-lofting","tag-oaaa","tag-ogilvy","tag-ogilvy-west","tag-straight-up-gas-institute","tag-tyler-warrender"],"_links":{"self":[{"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/posts\/7150","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7150"}],"version-history":[{"count":8,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/posts\/7150\/revisions"}],"predecessor-version":[{"id":7157,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/posts\/7150\/revisions\/7157"}],"wp:attachment":[{"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7150"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7150"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}