{"id":7464,"date":"2011-05-10T11:38:13","date_gmt":"2011-05-10T18:38:13","guid":{"rendered":"http:\/\/www.unnecessaryumlaut.com\/?p=7464"},"modified":"2013-05-16T15:15:38","modified_gmt":"2013-05-16T22:15:38","slug":"much-needed-watch-truth-in-beervertising","status":"publish","type":"post","link":"http:\/\/www.unnecessaryumlaut.com\/?p=7464","title":{"rendered":"Much Needed: Watch &#8220;Truth in Beervertising&#8221;"},"content":{"rendered":"<p><iframe loading=\"lazy\" width=\"480\" height=\"270\" src=\"http:\/\/www.youtube.com\/embed\/kYM9TWFLSH0?rel=0\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>Remember the <strong>Coors Light <\/strong>ads about their\u00a0<a title=\"Beer: Freezy Freakies Can &amp; Chilling Experiments from Project Cold \/ Coors Light\" href=\"http:\/\/www.unnecessaryumlaut.com\/?p=1884\">Freaky Freezy -like cans<\/a>?\u00a0Or seen any of the other Big Beer ads about the many unnecessary &#8220;advancements&#8221; in drinking technology? Those are the reasons these <a title=\"Breckenridge Brewery\" href=\"http:\/\/breckenridgebrewery.com\/\" target=\"_blank\">Breckenridge Brewery<\/a> spots were made. Just had to be done. Cheers to <a title=\"Cultivator Advertising &amp; Design Denver\" href=\"http:\/\/www.cultivatorads.com\/\" target=\"_blank\">Cultivator Advertising &amp; Design<\/a> in <strong>Denver<\/strong>.<\/p>\n<p style=\"text-align: center;\">More below:\u00a0<!--more--><\/p>\n<p><iframe loading=\"lazy\" width=\"480\" height=\"270\" src=\"http:\/\/www.youtube.com\/embed\/0xhH9N_rAcs?rel=0\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p><object width=\"480\" height=\"303\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/rujEtHWOCWI?fs=1&amp;hl=en_US&amp;rel=0\" \/><param name=\"allowfullscreen\" value=\"true\" \/><embed width=\"480\" height=\"303\" type=\"application\/x-shockwave-flash\" src=\"http:\/\/www.youtube.com\/v\/rujEtHWOCWI?fs=1&amp;hl=en_US&amp;rel=0\" allowFullScreen=\"true\" allowscriptaccess=\"always\" allowfullscreen=\"true\" \/><\/object><\/p>\n<p style=\"text-align: right;\">(via <a title=\"BeerNews.org\" href=\"http:\/\/beernews.org\/2011\/05\/breckenridge-brewery-mocks-big-beer-marketing-in-new-tv-campaign\/comment-page-1\/#comment-62596\" target=\"_blank\">BeerNews<\/a> &amp; <a title=\"AdAge\" href=\"http:\/\/adage.com\/article\/adages\/breckenridge-brewery-introduces-gravity-activated-pouring\/227460\/\" target=\"_blank\">AdAge<\/a>)<\/p>\n<p style=\"text-align: center;\"><strong>\u2022 \u2022 \u00a0 \u00a0\u2022 \u2022<\/strong><\/p>\n<p><strong>RELATED<\/strong>:<br \/>\n<a title=\"Update x2: Princess Leia Beer Can Mystery\" href=\"http:\/\/www.unnecessaryumlaut.com\/?p=7175\">Update: Princess Leia Beer Can Mystery<\/a><br \/>\n<a title=\"Harpoon 100 Barrel Series #30: Island Creek Oyster Stout\" href=\"http:\/\/www.unnecessaryumlaut.com\/?p=7066\">Harpoon 100 Barrel Series #30: Island Creek Oyster Stout<\/a><br \/>\n<a title=\"SXSW: Beer Labels x Indie Rock Mashup\" href=\"http:\/\/www.unnecessaryumlaut.com\/?p=3331\">SXSW: Beer Labels x Indie Rock Mashup<\/a><br \/>\n<a title=\"Beer: Freezy Freakies Can &amp; Chilling Experiments from Project Cold \/ Coors Light\" href=\"http:\/\/www.unnecessaryumlaut.com\/?p=1884\">Beer: Freezy Freakies Can &amp; Chilling Experiments from Coors Light<\/a><br \/>\n<a title=\"Heads Up: Lagunitas Beer Circus 2011 Tickets Now Available\" href=\"http:\/\/www.unnecessaryumlaut.com\/?p=7395\">Heads Up: Lagunitas Beer Circus 2011 Tickets Now Available<\/a><br \/>\n<a title=\"WTF: The Gallagher of Boobs\" href=\"http:\/\/www.unnecessaryumlaut.com\/?p=5866\">WTF: The Gallagher of Boobs Smashing Beers<\/a><br \/>\n<a title=\"Beerds: 14 Hairy Beer Labels\" href=\"http:\/\/www.unnecessaryumlaut.com\/?p=5633\">Beerds: 14 Hairy Beer Labels<\/a><br \/>\n<a title=\"Found: Vintage Beer Cans In Wall of SF Apt\" href=\"http:\/\/www.unnecessaryumlaut.com\/?p=2048\">Found: Vintage Beer Cans In Wall of SF Apartment<\/a><br \/>\n<a title=\"Beer: The Most Awesome Bottle Opener In the World. Ever.\" href=\"http:\/\/www.unnecessaryumlaut.com\/?p=5235\">Beer: The Most Awesome Bottle Opener In the World. Ever.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Remember the Coors Light ads about their\u00a0Freaky Freezy -like cans?\u00a0Or seen any of the other Big Beer ads about the many unnecessary &#8220;advancements&#8221; in drinking technology? Those are the reasons these Breckenridge Brewery spots were made. Just had to be done. Cheers to Cultivator Advertising &amp; Design in Denver. More below:\u00a0<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,7],"tags":[146,3090,145,778,3091,3092,3093],"class_list":["post-7464","post","type-post","status-publish","format-standard","hentry","category-beer","category-video","tag-advertising","tag-breckenridge-brewery","tag-commercial","tag-coors","tag-cultivator-advertising-design","tag-denver","tag-truth-in-beervertising"],"_links":{"self":[{"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/posts\/7464","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7464"}],"version-history":[{"count":8,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/posts\/7464\/revisions"}],"predecessor-version":[{"id":9715,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/posts\/7464\/revisions\/9715"}],"wp:attachment":[{"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7464"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7464"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7464"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}