{"id":8403,"date":"2011-09-13T10:35:31","date_gmt":"2011-09-13T17:35:31","guid":{"rendered":"http:\/\/www.unnecessaryumlaut.com\/?p=8403"},"modified":"2011-09-13T10:35:31","modified_gmt":"2011-09-13T17:35:31","slug":"explore-the-space-experiential-copywriting-at-ace-nyc","status":"publish","type":"post","link":"http:\/\/www.unnecessaryumlaut.com\/?p=8403","title":{"rendered":"Explore the Space: Experiential Copywriting at Ace NYC"},"content":{"rendered":"

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Sure, staying above the one-and-only tap of Sixpoint’<\/strong>s John Dory Oyster Stout<\/a>\u00a0is nice. And the WWI aesthetic is not only a great vibe but a comfy one, too. It’s the little bits of personality sprinkled about that speak to the ad nerd in me. I love it when brands take the time to weave themselves throughout the experience in a fun way. ‘Cuz in the end, that’s<\/em> branding.<\/p>\n

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A subtle hint on the ironing board and a kind affirmation on the hanger for afterwards.<\/p>\n

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Kenny Rogers<\/strong> wants you to see more:\u00a0<\/p>\n

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Of course, it’s all how you look at things.<\/p>\n

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ACE HOTEL NYC OFFICIAL SITE<\/a> \u00bb<\/p>\n

\u2022 \u2022 \u00a0 \u2022 \u2022<\/h3>\n

\"Beer<\/a>
\nRELATED:
\nBeard Spotting: Jack Passion at the ACE NYC<\/a>
\nBeer Tourist: John Dory Oyster Stout by Sixpoint<\/a>
\nFNO NYC MP3s: Real Estate, Best Coast, Foster The People, Beach Fossils, and School of Seven Bells<\/a>
\nWTF NYC: Fart Smeller Movement<\/a>
\nKYEO: Best Wet Paint Sign in NYC<\/a>
\nVideo: Spiderman Plays Careless Whisper on Sax in NYC<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Sure, staying above the one-and-only tap of Sixpoint’s John Dory Oyster Stout\u00a0is nice. And the WWI aesthetic is not only a great vibe but a comfy one, too. It’s the little bits of personality sprinkled about that speak to the ad nerd in me. I love it when brands take the time to weave themselves […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,3352],"tags":[3405,146,258,3406,3407,3320],"class_list":["post-8403","post","type-post","status-publish","format-standard","hentry","category-art","category-random","tag-ace-hotel","tag-advertising","tag-branding","tag-every-exit-is-an-entrance-somewhere-else","tag-love-is-meant-to-make-us-glad","tag-nyc"],"_links":{"self":[{"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/posts\/8403","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8403"}],"version-history":[{"count":3,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/posts\/8403\/revisions"}],"predecessor-version":[{"id":8429,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/posts\/8403\/revisions\/8429"}],"wp:attachment":[{"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8403"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8403"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}