{"id":8532,"date":"2011-10-03T21:36:50","date_gmt":"2011-10-04T04:36:50","guid":{"rendered":"http:\/\/www.unnecessaryumlaut.com\/?p=8532"},"modified":"2011-12-17T22:55:24","modified_gmt":"2011-12-18T05:55:24","slug":"this-sucks-lagunitas-announces-brown-shugga-substitute-holiday-ale","status":"publish","type":"post","link":"http:\/\/www.unnecessaryumlaut.com\/?p=8532","title":{"rendered":"This Sucks: Lagunitas Announces Brown Shugga&#8217; Substitute Holiday Ale"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8533\" title=\"Lagunitas Sucks Holiday Ale Brown Shugga' Substitute\" src=\"http:\/\/www.unnecessaryumlaut.com\/wp-content\/uploads\/2011\/10\/LagunitasSucks_Tap-Sticker_Unnecessary-Umlaut.jpg\" alt=\"\" width=\"480\" height=\"475\" srcset=\"http:\/\/www.unnecessaryumlaut.com\/wp-content\/uploads\/2011\/10\/LagunitasSucks_Tap-Sticker_Unnecessary-Umlaut.jpg 480w, http:\/\/www.unnecessaryumlaut.com\/wp-content\/uploads\/2011\/10\/LagunitasSucks_Tap-Sticker_Unnecessary-Umlaut-300x296.jpg 300w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><\/p>\n<p style=\"text-align: right;\">[like]<\/p>\n<p>Every year when <strong>Lagunitas<\/strong> throws the after-party for <a title=\"Petaluma Whiskerino on the \u00dc\u00dc\" href=\"http:\/\/unnecessaryumlaut.com\/?tag=petaluma-whiskerino\" target=\"_blank\">Petaluma Whiskerino<\/a>, the timing always lines up with when they&#8217;ve just tapped the first run of <strong>Brown Shugga<\/strong>&#8216;\u2014their magically sweet, deliciously hoppy holiday brew. It signaled the end of a hairy few months and the beginning of the hearty holidays.\u00a0But not this year.<\/p>\n<h2>Here&#8217;s why none of us will be imbibing the incredible Shugga&#8217; this year. And why <em><strong>Lagunitas<\/strong> sucks<\/em>:\u00a0<!--more--><\/h2>\n<p>&nbsp;<\/p>\n<blockquote><p><strong><span style=\"color: #ff0000;\">&#8221;\u00a0<\/span><\/strong>This sad holiday season we didn&#8217;t have the brewing capacity to make our favorite seasonal brew, the widely feard <strong>BrownShugga&#8217; Ale<\/strong>. You see, we had a couple of really good years (thank you very much) and so heading into this season while we are awaiting a January delivery of a new brewhouse we are jammin&#8217; along brewing 80 barrels of <strong>IPA<\/strong> and <strong>PILS<\/strong> and such every 3 hours. A couple months back we realized that since we can only brew a mere 60 barrels of <strong>Shugga<\/strong>&#8216; every 5 hours, that we were seriously screwed.<\/p>\n<h3>for every case of Shugga&#8217; brewed, we&#8217;d short 3 cases of our daily brews. The new brewhouse will help insure that this kind of failure never happens again.<\/h3>\n<p>It&#8217;s a mess that we can not brew our <strong>BrownShugga<\/strong>&#8216; this year and we suck for not doing it. There is nothing cool about screwing up this badly and we know it. Maybe we can sue our sorry selves. There is no joy in our hearts this holiday and the best we can hope for is a quick and merciful end. F*@&amp; us. This totally blows. Whatever. We freaking munch moldy donkey butt and we just want it all to be over\u2026..<strong><span style=\"color: #ff0000;\">&#8220;<\/span><\/strong><\/p><\/blockquote>\n<h2 style=\"padding-left: 30px;\">&#8220;This beer is a &#8216;Cereal Medley&#8217; of Barley, Rye, Wheat, and Oats\u2026. Full of complexishness from the 4 grains, and weighing in at 7.6% abv, Then joyously dry-hopped for that big aroma and resinous hop flavor.&#8221;<\/h2>\n<p>Look for it on shelves and taps soon. <span style=\"color: #ff0000;\">UPDATE<\/span>: And find it with an <a title=\"Re-Gifted: Lagunitas Sucks Holiday Leftovers\" href=\"http:\/\/www.unnecessaryumlaut.com\/?p=9037\">updated label, &#8220;Holiday Leftovers Ale&#8221;<\/a>.<\/p>\n<h2 style=\"text-align: center;\">\u2022 \u2022<\/h2>\n<p>BONUS: THE LAGUNITAS BUTTERFLY BOTTLE OPENER<br \/>\n<object width=\"480\" height=\"274\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/OTc1sGw5yvI?version=3&amp;hl=en_US&amp;rel=0\" \/><param name=\"allowfullscreen\" value=\"true\" \/><embed width=\"480\" height=\"274\" type=\"application\/x-shockwave-flash\" src=\"http:\/\/www.youtube.com\/v\/OTc1sGw5yvI?version=3&amp;hl=en_US&amp;rel=0\" allowFullScreen=\"true\" allowscriptaccess=\"always\" allowfullscreen=\"true\" \/><\/object><\/p>\n<p style=\"text-align: right;\"><a title=\"Lagunitas Brewing Company Official Site\" href=\"http:\/\/www.lagunitas.com\" target=\"_blank\">Visit Lagunitas Brewing Company<\/a> \u00bb<\/p>\n<p>And Part 2\u2026<br \/>\n<object width=\"480\" height=\"274\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/rRnrAeoc3xE?version=3&amp;hl=en_US&amp;rel=0&amp;hd=1\" \/><param name=\"allowfullscreen\" value=\"true\" \/><embed width=\"480\" height=\"274\" type=\"application\/x-shockwave-flash\" src=\"http:\/\/www.youtube.com\/v\/rRnrAeoc3xE?version=3&amp;hl=en_US&amp;rel=0&amp;hd=1\" allowFullScreen=\"true\" allowscriptaccess=\"always\" allowfullscreen=\"true\" \/><\/object><\/p>\n<h3 style=\"text-align: center;\">\u2022 \u2022 \u00a0 \u2022 \u2022<\/h3>\n<p><a href=\"http:\/\/unnecessaryumlaut.bigcartel.com\/product\/beer-gut-shirt\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7779\" title=\"Grab your Beer G\u00fct Shirt here\" src=\"http:\/\/www.unnecessaryumlaut.com\/beergutshirt\/unnecessary-umlaut_beer-gut-shirt_tee2.jpg\" alt=\"Beer G\u00fct Shirt\" width=\"480\" height=\"139\" \/><\/a><\/p>\n<p>RELATED:<br \/>\n<a title=\"Re-Gifted: Lagunitas Sucks Holiday Leftovers\" href=\"http:\/\/www.unnecessaryumlaut.com\/?p=9037\">Re-Gifted: Lagunitas Sucks Holiday Leftovers<\/a><br \/>\n<a title=\"Beer Maiden Mural: Hanna Aitchison Wall Piece for Lagunitas Chicago Beer \u201cZephyr\u201d\" href=\"http:\/\/www.unnecessaryumlaut.com\/?p=7693\">Beer Maiden Mural: Hanna Aitchison Wall Piece for Lagunitas Chicago Beer \u201cZephyr\u201d<\/a><br \/>\n<a title=\"Christmas Beer: Delirium No\u00ebl\" href=\"http:\/\/www.unnecessaryumlaut.com\/?p=6647\">Christmas Beer: Delirium No\u00ebl<\/a><br \/>\n<a title=\"R\u00f6ck: Sleigh\u2019r Beer and Slayer Christmas Lights\" href=\"http:\/\/www.unnecessaryumlaut.com\/?p=6521\">R\u00f6ck: Sleigh\u2019r Beer and Slayer Christmas Lights<\/a><br \/>\n<a title=\"Beer: Samichlaus Helles for the Holidays\" href=\"http:\/\/www.unnecessaryumlaut.com\/?p=2617\">Beer: Samichlaus Helles for the Holidays<\/a><br \/>\n<a title=\"Beerds: 14 Hairy Beer Labels\" href=\"http:\/\/www.unnecessaryumlaut.com\/?p=5633\">Beerds: 14 Hairy Beer Labels<br \/>\n<\/a><a title=\"Watch: The Top 10 Freaks from Lagunitas Beer Circus 2011\" href=\"http:\/\/www.unnecessaryumlaut.com\/?p=7623\">Watch: The Top 10 Freaks from Lagunitas Beer Circus 2011<\/a><br \/>\n<a title=\"SF Beer Week: Lagunitas Collaboration Brew \u201cSan Francisco Fusion\u201d\" href=\"http:\/\/www.unnecessaryumlaut.com\/?p=6935\">SF Beer Week: Lagunitas Collaboration Brew \u201cSan Francisco Fusion\u201d<\/a><br \/>\n<a title=\"Gallery: Petaluma Whiskerino 2010 Pics\" href=\"http:\/\/www.unnecessaryumlaut.com\/?p=6021\">Gallery: Petaluma Whiskerino 2010 Pics<\/a><br \/>\n<a title=\"Time Lapse: My Hairy Commute \/ Readying For Whiskerino\" href=\"http:\/\/www.unnecessaryumlaut.com\/?p=2243\">Time Lapse: My Hairy Commute \/ Readying For Whiskerino<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[like] Every year when Lagunitas throws the after-party for Petaluma Whiskerino, the timing always lines up with when they&#8217;ve just tapped the first run of Brown Shugga&#8216;\u2014their magically sweet, deliciously hoppy holiday brew. It signaled the end of a hairy few months and the beginning of the hearty holidays.\u00a0But not this year. Here&#8217;s why none [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[1058,2644,52,1057,3444,53],"class_list":["post-8532","post","type-post","status-publish","format-standard","hentry","category-beer","tag-brown-shugga","tag-christmas-beer","tag-lagunitas","tag-lagunitas-brewing-company","tag-lagunitas-sucks","tag-petaluma"],"_links":{"self":[{"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/posts\/8532","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8532"}],"version-history":[{"count":9,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/posts\/8532\/revisions"}],"predecessor-version":[{"id":8538,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/posts\/8532\/revisions\/8538"}],"wp:attachment":[{"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8532"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8532"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8532"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}