{"id":8638,"date":"2011-10-19T12:46:57","date_gmt":"2011-10-19T19:46:57","guid":{"rendered":"http:\/\/www.unnecessaryumlaut.com\/?p=8638"},"modified":"2011-10-19T12:48:58","modified_gmt":"2011-10-19T19:48:58","slug":"unnecessary-broo-craft-beer-shampoo","status":"publish","type":"post","link":"http:\/\/www.unnecessaryumlaut.com\/?p=8638","title":{"rendered":"\u00dcnnecessary: BR\u00d6\u00d6 Craft Beer Shampoo"},"content":{"rendered":"

\"\"<\/a><\/p>\n

This was sent to us by\u00a0Friend of the \u00dcmlaut<\/em> Don<\/strong>, who did The Robot in this Beer Circus vid<\/a>, while in Asheville, NC.<\/p>\n

BR\u00d6\u00d6<\/strong> is a shampoo that uses craft beer as a magical ingredient. I assumed they’d use Asheville Brewing<\/strong> (makers of\u00a0Moog Beer)<\/a>, but it’s actually St. Terese’s Pale Ale<\/em>\u00a0from\u00a0Highland Brewing<\/a>.\u00a0Apparently, using beer in shampoo not only provides opportunity for unnecessary umluats and beer puns (eg “a clean head<\/span>“), it really does clean like nobody’s business.<\/p>\n

But BR\u00d6\u00d6<\/strong> is not the first.<\/p>\n

Let 1978 Kim Basinger tell you about
\nthe first beer-enriched shampoo:\u00a0<\/h2>\n

<\/object><\/p>\n

[like]<\/p>\n

The short-lived Body On Tap<\/strong> shampoo actually used Budweiser<\/strong>, but “Augie” Busch refused to let Budweiser<\/strong> be publicly associated with the product because he believed “beer was to be ingested, not poured on your head<\/a><\/em>“. Funny, I’d rather pour Budweiser<\/strong> on my head than ingest it.<\/p>\n

\u2022 \u2022 \u00a0 \u2022 \u2022<\/h3>\n

\"Beer<\/a><\/p>\n

RELATED:
\nFab: Moog Filtered Ale from Asheville Brewing Company + B\u00f6nus Moog MP3 Mix<\/a>
\nWatch: The Top 10 Freaks from Lagunitas Beer Circus 2011<\/a>
\nWear: Brew Holster Cult<\/a>
\nBeer: The Most Awesome Bottle Opener In the World. Ever.<\/a>
\nWant: iPhone Beer Bottle Opener<\/a>
\nShop: Beer G\u00fct Shirt Makes Beer Guts Good<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

This was sent to us by\u00a0Friend of the \u00dcmlaut Don, who did The Robot in this Beer Circus vid, while in Asheville, NC. BR\u00d6\u00d6 is a shampoo that uses craft beer as a magical ingredient. I assumed they’d use Asheville Brewing (makers of\u00a0Moog Beer), but it’s actually St. Terese’s Pale Ale\u00a0from\u00a0Highland Brewing.\u00a0Apparently, using beer in […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,3352],"tags":[3485,3490,3483,606,3484,3489,3482],"class_list":["post-8638","post","type-post","status-publish","format-standard","hentry","category-beer","category-random","tag-asheville","tag-body-on-tap","tag-broo","tag-budweiser","tag-craft-beer-shampoo","tag-kim-basinger","tag-shampoo"],"_links":{"self":[{"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/posts\/8638","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8638"}],"version-history":[{"count":6,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/posts\/8638\/revisions"}],"predecessor-version":[{"id":8662,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/posts\/8638\/revisions\/8662"}],"wp:attachment":[{"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8638"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8638"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}