{"id":8700,"date":"2011-10-27T09:10:16","date_gmt":"2011-10-27T16:10:16","guid":{"rendered":"http:\/\/www.unnecessaryumlaut.com\/?p=8700"},"modified":"2011-10-27T09:10:16","modified_gmt":"2011-10-27T16:10:16","slug":"advermentary-the-socrates-of-san-francisco-howard-luck-gossage","status":"publish","type":"post","link":"http:\/\/www.unnecessaryumlaut.com\/?p=8700","title":{"rendered":"Advermentary: The Socrates of San Francisco, Howard Luck Gossage"},"content":{"rendered":"<p><object width=\"480\" height=\"272\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowfullscreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/vimeo.com\/moogaloop.swf?clip_id=30704196&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=00adef&amp;fullscreen=1&amp;autoplay=0&amp;loop=0\" \/><embed width=\"480\" height=\"272\" type=\"application\/x-shockwave-flash\" src=\"http:\/\/vimeo.com\/moogaloop.swf?clip_id=30704196&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=00adef&amp;fullscreen=1&amp;autoplay=0&amp;loop=0\" allowfullscreen=\"true\" allowscriptaccess=\"always\" \/><\/object><\/p>\n<p>Any SF ad nerd can tell you how important <strong>Howard Gossage<\/strong> was to the local ad scene and the industry at large. Probably they can even point to\u00a0<em>The Book of Gossage<\/em> on their bookshelf.\u00a0But documentarian\/Director\u00a0<strong>Ashley Pollak<\/strong> drops a few choice tibits that&#8217;ll make you realize just how important he was to the whole world\u2026<\/p>\n<p style=\"padding-left: 30px;\"><em>&#8220;<strong>Gossage<\/strong> had managed to save the Grand Canyon from being flooded for profit, helped establish <strong>Friends of the Earth<\/strong>, discovered <strong>Marshal McLuhan<\/strong> &#8211; an obscure Canadian academic who thought up the Internet &#8211; and inadvertently caused the military invasion of a small Caribbean island.&#8221;<\/em><\/p>\n<p>This trailer\u2014at seven minutes\u2014is a MiniDoc in and of itself. Which only makes me more excited to see the full flick. And hearing that <strong>Gossage<\/strong>&#8216;s daughter, <strong>Sarah<\/strong>, is the Executive Producer doesn&#8217;t hurt things either.\u00a0(via <a title=\"SF Egotist\" href=\"http:\/\/www.thesfegotist.com\/news\/local\/2011\/october\/26\/gossage?utm_source=dlvr.it&amp;utm_medium=twitter\" target=\"_blank\">SFE<\/a> and <a title=\"Ad Rants\" href=\"http:\/\/www.adrants.com\/2011\/10\/howard-gossage-gets-his-own-documentary.php\" target=\"_blank\">AdRants<\/a>)<\/p>\n<p style=\"text-align: right;\">[like]<\/p>\n<p><!--more-->RELATED:<br \/>\n<a title=\"RIP Steve Jobs: From One Ad Nerd\u2019s Perspective\" href=\"http:\/\/www.unnecessaryumlaut.com\/?p=8564\">RIP Steve Jobs: From One Ad Nerd\u2019s Perspective<\/a><br \/>\n<a title=\"Horn Toot: ARCO Nickel Board Wins OBIE Outdoor Advertising Award\" href=\"http:\/\/www.unnecessaryumlaut.com\/?p=7150\">Horn Toot: ARCO Nickel Board Wins OBIE Outdoor Advertising Award<\/a><br \/>\n<a title=\"Yum: Glazed &amp; Amazed on the ampm Secret Menu\" href=\"http:\/\/www.unnecessaryumlaut.com\/?p=5402\">Yum: Glazed &amp; Amazed on the ampm Secret Menu<\/a><br \/>\n<a title=\"Art: Wilma Lichtenstein Flintstone\" href=\"http:\/\/www.unnecessaryumlaut.com\/?p=4642\">Art: Wilma Lichtenstein Flintstone at Ogilvy<\/a><br \/>\n<a title=\"Peek: Neon Indian Play Pre-Show at TBWA \\ Chiat \\ Day\" href=\"http:\/\/www.unnecessaryumlaut.com\/?p=8526\">Peek: Neon Indian Play Pre-Show at TBWA \\ Chiat \\ Day<\/a><br \/>\n<a title=\"Explore the Space: Experiential Copywriting at Ace NYC\" href=\"http:\/\/www.unnecessaryumlaut.com\/?p=8403\">Explore the Space: Experiential Copywriting at Ace NYC<\/a><br \/>\n<a title=\"Shaky Advertising: Quake Hits Mid-Commercial for Virginia Auto Store\" href=\"http:\/\/www.unnecessaryumlaut.com\/?p=8253\">Shaky Advertising: Quake Hits Mid-Commercial for Virginia Auto Store<\/a><br \/>\n<a title=\"Party in the Ad Ghetto: The Dodos and Dan The Automator play 1st Annual SF Ad Ghetto Block Party\" href=\"http:\/\/www.unnecessaryumlaut.com\/?p=8587\">SF Ad Nerds Rejoice: The Dodos and Dan The Automator play 1st Annual SF Ad Ghetto Block Party<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Any SF ad nerd can tell you how important Howard Gossage was to the local ad scene and the industry at large. Probably they can even point to\u00a0The Book of Gossage on their bookshelf.\u00a0But documentarian\/Director\u00a0Ashley Pollak drops a few choice tibits that&#8217;ll make you realize just how important he was to the whole world\u2026 &#8220;Gossage [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3352,7],"tags":[146,3502,549,3500,31,3501,171],"class_list":["post-8700","post","type-post","status-publish","format-standard","hentry","category-random","category-video","tag-advertising","tag-ashley-pollak","tag-documentary","tag-howard-gossage","tag-movie-trailer","tag-the-socrates-of-san-francisco","tag-trailer"],"_links":{"self":[{"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/posts\/8700","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8700"}],"version-history":[{"count":3,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/posts\/8700\/revisions"}],"predecessor-version":[{"id":8704,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/posts\/8700\/revisions\/8704"}],"wp:attachment":[{"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8700"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8700"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8700"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}