{"id":8814,"date":"2011-11-08T07:05:01","date_gmt":"2011-11-08T14:05:01","guid":{"rendered":"http:\/\/www.unnecessaryumlaut.com\/?p=8814"},"modified":"2011-11-29T12:31:19","modified_gmt":"2011-11-29T19:31:19","slug":"watch-new-meth-project-tv-directed-by-darren-aronofsky","status":"publish","type":"post","link":"http:\/\/www.unnecessaryumlaut.com\/?p=8814","title":{"rendered":"Watch: New Meth Project TV Directed by Darren Aronofsky"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Really proud to have worked on such an important cause as\u00a0The Meth Project<\/strong>\u00a0with the team at\u00a0Organic SF<\/strong>. And so fortunate to have had the phenomenal talent,\u00a0Darren Aronofsky<\/strong>\u00a0actually direct spots I’ve written. Still cannot believe it.<\/p>\n

<\/object><\/p>\n

<\/object><\/p>\n

More info below.<\/p>\n

<\/object><\/p>\n

<\/object><\/p>\n

These commercials are part of a massive, integrated campaign from Organic SF<\/strong> including interactive, mobile, TV, radio, and OOH, all leading to an amazingly engrossing website<\/a>. The end-to-end “ASK<\/em>” effort was designed to drive teens to the site and educate themselves. Because when they learn the full story on Meth they know not to ever try it. Not even once.<\/p>\n

ASK at methproject.org<\/a> \u00bb<\/p>\n

[like]<\/p>\n

\u2022 \u2022 \u00a0 \u2022 \u2022<\/strong><\/p>\n

RELATED:
\nHorn Toot: ARCO Nickel Board Wins OBIE Outdoor Advertising Award<\/a>
\nYum: Glazed & Amazed on the ampm Secret Menu<\/a>
\nSF: Headin\u2019 to the Bay Bridge? Honk If You Love Zombies<\/a>
\nHalloween: The Most Interesting Costume in the World<\/a>
\nRIP Steve Jobs: From One Ad Nerd\u2019s Perspective<\/a>
\nExplore the Space: Experiential Copywriting at Ace NYC<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Really proud to have worked on such an important cause as\u00a0The Meth Project\u00a0with the team at\u00a0Organic SF. And so fortunate to have had the phenomenal talent,\u00a0Darren Aronofsky\u00a0actually direct spots I’ve written. Still cannot believe it. More<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3352,7],"tags":[146,3548,145,3544,2765,3547,581,3545,521],"class_list":["post-8814","post","type-post","status-publish","format-standard","hentry","category-random","category-video","tag-advertising","tag-ask-methproject-org","tag-commercial","tag-darren-aronofsky","tag-meth","tag-not-even-once","tag-organic","tag-the-meth-project","tag-tv"],"_links":{"self":[{"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/posts\/8814","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8814"}],"version-history":[{"count":14,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/posts\/8814\/revisions"}],"predecessor-version":[{"id":8829,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=\/wp\/v2\/posts\/8814\/revisions\/8829"}],"wp:attachment":[{"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8814"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8814"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.unnecessaryumlaut.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8814"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}