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A surplus of geekery by :: Fred Abercrombie

Advermentary: The Socrates of San Francisco, Howard Luck Gossage

Any SF ad nerd can tell you how important Howard Gossage was to the local ad scene and the industry at large. Probably they can even point to The Book of Gossage on their bookshelf. But documentarian/Director Ashley Pollak drops a few choice tibits that’ll make you realize just how important he was to the whole world…

Gossage had managed to save the Grand Canyon from being flooded for profit, helped establish Friends of the Earth, discovered Marshal McLuhan – an obscure Canadian academic who thought up the Internet – and inadvertently caused the military invasion of a small Caribbean island.”

This trailer—at seven minutes—is a MiniDoc in and of itself. Which only makes me more excited to see the full flick. And hearing that Gossage‘s daughter, Sarah, is the Executive Producer doesn’t hurt things either. (via SFE and AdRants)

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