Ünnecessary Ümlaut

Icon

A surplus of geekery by :: Fred Abercrombie

Traction: Wieden’s “The Man Your Man Could Smell Like” Old Spice Spot

Wieden+Kennedy‘s fantastic Old Spice spot is gaining some serious traction. Not quite GEICO Caveman TV show traction. But that’s a good thing.

Petaluma’s own Leo Laporte (Tech TV) just dissected the making of and even interviewed the creative team behind the idea. There’s the inevitable spoofs, of course. Now there’s a tribute song.

See them here … See the rest »

Share