Ünnecessary Ümlaut

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A surplus of geekery by :: Fred Abercrombie

Shot on RED: Skate and Create “Laikairomania”

We know flames look good on the RED camera (watch Beer + Hot Lava Rocks), but this Spike Jonze executively-produced video for Lakai is scorchingly gorgeous.

Soundtrack:
Ima Robot “Ruthless”
from Another Man’s Treasure download

A fitting follow-up to their explosive Fully Flared video (below), this flaming “LAKAIROMANIA” vid was created for the annual Transworld contest, Skate and Create. Skate teams are paired up with an art director and video crew for a chance at winning a coveted spot on the mag’s cover.

Vote for it at Transworld Skate and Create »

Dir: Ty Evans DP: Mark Ritzema Ex-Prod: Spike Jonze 
Cam: RED MX, 5D & 7D

• •   • •

BONUS VID: LAKAI “FULLY FLARED” INTRO

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Beer + Hot Lava Rocks = Dr. Klankenstein Stein Brewing

Who (else) knew lava rocks had such magical powers?

Brooklyn’s Sixpoint Craft Ales, that’s who.

Apparently the ancient beer masters would use 1000 degree lava rocks to make beer. To resurrect this ancient art, called Stein Brewing, Sixpoint partnered with The Museum of Modern Art‘s adjoining restaurant The Modern. Then they got Aaron Ekroth to help tell the story. Beautifully, may I add.

See the rest »

NSFW: Tron-a-Sutra

There’s nothing sexier than a glowing girl contorting with a double-chinned dude in his Tron Underoos … actually, everything’s sexier than this. But it’s my job to share it with you.

Shot with a RED camera, After Effects, a Mac, and a couple crappy bicycle helmets.”

See Tron-a-sutra videos for 20 positions, including the 69, the lesser-known 68, the Sitting Bull, and the Pearly Gates. Get the full story here.

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