Ünnecessary Ümlaut


A surplus of geekery by :: Fred Abercrombie

The Bark Side: VW Canine Choir does Star Wars ‘Imperial March’

This one’s all about execution. And I don’t think Lucas could direct this furry troupe the way the folks at Deutsch did. Maybe that’s why he’s retiring from blockbusters.

Apparently, this is only a teaser for some Game Day celebration tie-in that Volkswagen is sponsoring. There’s even a site where you can get your name (and more?) in a customized Star Wars crawl. Woof. Check it here.


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Beer Güt Shirt


Adv: Race Slot Cars at VW’s GTIproject.com


Sweet microsite for the new Volkswagen GTI lets you race with driver’s view in a zippy GTI slot car. Lotsa nice details. Love how after you crash, the lab technician comes over and resets you.

Check out gtiproject.com created by Tribal DDB London.