Beer: New Belgium’s New Label Designs, Ranger IPA
New Belgium is adding a whole new brew to their year-round lineup: Ranger IPA (7% ABV). And they’re taking the opportunity to roll out new label designs, too. Abbey, Trippel, and Mothership Wit will get the new treatment.
I like the new look. A lot. Just not for New Belgium. Sure, it’s graphic, bold, and will no doubt pop off the shelves. But their old labels were more painterly and hand-crafted, befitting of their artisan approach. Their media guy said they’ll be keeping the old design for “beers like” Fat Tire. We’ll see how well the two play together on the shelves.
The new Abbey Ale label hits bottles in Q1 of 2010.
ABBEY ALE LABELS OF YORE:
Current design, 2009. (Photo: BeerMe)
Circa 2006. (Photo: Drewesque) Full story at BeerNews.org.
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