Ünnecessary Ümlaut


A surplus of geekery by :: Fred Abercrombie

Ünnecessary: BRÖÖ Craft Beer Shampoo

This was sent to us by Friend of the Ümlaut Don, who did The Robot in this Beer Circus vid, while in Asheville, NC.

BRÖÖ is a shampoo that uses craft beer as a magical ingredient. I assumed they’d use Asheville Brewing (makers of Moog Beer), but it’s actually St. Terese’s Pale Ale from Highland Brewing. Apparently, using beer in shampoo not only provides opportunity for unnecessary umluats and beer puns (eg “a clean head“), it really does clean like nobody’s business.

But BRÖÖ is not the first.

Let 1978 Kim Basinger tell you about
the first beer-enriched shampoo:  See the rest »

Adv: Budweiser’s All Together Now “Lyrics” Spot

This makes me reeeeally miss riding the El down through Chicago. The side-scrolling view between the neighborhoods and buildings, and often in the buildings, beats any subway or BART line. No question.

The Beatles cover is by The Hours. The spot, created by DDB for Budweiser Ireland, is made up of 30 scenes. One for each of the lyrics. There was a blogger outreach that went along with it where Irish bloggers got first peep and were encouraged to respond with their own versions.

Here’s a behind-the-scenes video shot behind the Ogilvy office in Dublin. More info at alltogethernow.ie.