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A surplus of geekery by :: Fred Abercrombie

Explore the Space: Experiential Copywriting at Ace NYC

Sure, staying above the one-and-only tap of Sixpoint’s John Dory Oyster Stout is nice. And the WWI aesthetic is not only a great vibe but a comfy one, too. It’s the little bits of personality sprinkled about that speak to the ad nerd in me. I love it when brands take the time to weave themselves throughout the experience in a fun way. ‘Cuz in the end, that’s branding.

A subtle hint on the ironing board and a kind affirmation on the hanger for afterwards.

Kenny Rogers wants you to see more:  See the rest »

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Beer Tourist: John Dory Oyster Stout by Sixpoint

Some oyster stouts simply pair well with oysters. True oyster stouts are literally made with oysters. This one’s the real deal. And you can only slurp it at one spot.

Anchored at the cornerstone space of NYC‘s See the rest »

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