Ünnecessary Ümlaut


A surplus of geekery by :: Fred Abercrombie

Explore the Space: Experiential Copywriting at Ace NYC

Sure, staying above the one-and-only tap of Sixpoint’s John Dory Oyster Stout is nice. And the WWI aesthetic is not only a great vibe but a comfy one, too. It’s the little bits of personality sprinkled about that speak to the ad nerd in me. I love it when brands take the time to weave themselves throughout the experience in a fun way. ‘Cuz in the end, that’s branding.

A subtle hint on the ironing board and a kind affirmation on the hanger for afterwards.

Kenny Rogers wants you to see more: 

Of course, it’s all how you look at things.


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Beer Güt Shirt
Beard Spotting: Jack Passion at the ACE NYC
Beer Tourist: John Dory Oyster Stout by Sixpoint
FNO NYC MP3s: Real Estate, Best Coast, Foster The People, Beach Fossils, and School of Seven Bells
WTF NYC: Fart Smeller Movement
KYEO: Best Wet Paint Sign in NYC
Video: Spiderman Plays Careless Whisper on Sax in NYC


One Response

  1. Fang says:

    Nice laptop camera work…

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