Ünnecessary Ümlaut


A surplus of geekery by :: Fred Abercrombie

Epic: Nike “Chase” Director’s Cut from I Love Dust

This is a great example of getting something more from the work you do for a client. After I Love Dust created this Nike Japan spot with AKQA San Francisco, they started tweaking it for their own portoflio:

“… what was once a 45 second piece featuring a girl dancing turned into a 1:20 epic about a girl-turned-superhero outsmarting an enraged robot through the centre of a Tokyo-inspired Metropolis.”

Soundtrack: Vitalic‘s Repair Machines. Watch Chase on Vimeo. (Thanks, Koxvold)

Robot: Giant 60ft Gundam Lights Up Tokyo
Pics: RoboGames Beer BBQ Fundraiser at Lagunitas
Trailer: Spike Jonze x Absolut Vodka Short Film “I’m Here”
Adv: New Guinness Spot “Bring It To Life”