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A surplus of geekery by :: Fred Abercrombie

Epic: Nike “Chase” Director’s Cut from I Love Dust

This is a great example of getting something more from the work you do for a client. After I Love Dust created this Nike Japan spot with AKQA San Francisco, they started tweaking it for their own portoflio:

“… what was once a 45 second piece featuring a girl dancing turned into a 1:20 epic about a girl-turned-superhero outsmarting an enraged robot through the centre of a Tokyo-inspired Metropolis.”

Soundtrack: Vitalic‘s Repair Machines. Watch Chase on Vimeo. (Thanks, Koxvold)

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One Response

  1. […] This post was mentioned on Twitter by Fred Abercrombie. Fred Abercrombie said: Director's Cut of Nike Chase: http://bit.ly/c9lWNM #epic #ilovedust #akqa […]

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