Ünnecessary Ümlaut

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A surplus of geekery by :: Fred Abercrombie

Watch: Cat & Bird from ilovedust

Love the ending. Though I’m beginning to think ilovedust has a thing for chases. Remember Nike “Chase”? See the rest »

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Epic: Nike “Chase” Director’s Cut from I Love Dust

This is a great example of getting something more from the work you do for a client. After I Love Dust created this Nike Japan spot with AKQA San Francisco, they started tweaking it for their own portoflio:

“… what was once a 45 second piece featuring a girl dancing turned into a 1:20 epic about a girl-turned-superhero outsmarting an enraged robot through the centre of a Tokyo-inspired Metropolis.”

Soundtrack: Vitalic‘s Repair Machines. Watch Chase on Vimeo. (Thanks, Koxvold)

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