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A surplus of geekery by :: Fred Abercrombie

Old Spice: Monocle Smile is the New Horse

I’m on a horse” was great. But “Monocle smile” is magnificent.

Hope Isaiah Mustafa and W+K keep dishing out more random gems in these personalized YouTube responses.

Thanks, Fang Found This!

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Moustache: Old Spice On A Boat

Fantastic. Yet again. (via MattOnlyMoore)

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Traction: Wieden’s “The Man Your Man Could Smell Like” Old Spice Spot

Wieden+Kennedy‘s fantastic Old Spice spot is gaining some serious traction. Not quite GEICO Caveman TV show traction. But that’s a good thing.

Petaluma’s own Leo Laporte (Tech TV) just dissected the making of and even interviewed the creative team behind the idea. There’s the inevitable spoofs, of course. Now there’s a tribute song.

See them here … See the rest »

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