Posts tagged "new-belgium" - Ünnecessary Ümlaut

Jan 26, 2010 1

Play: Monopoly Beer Lovers Edition

Too bad this is just fantasy brewed up by the dudes at SloshSpot. But with every other Monopoly edition imaginable (like Simpsons, Elvis & Chicago Bears), why not beer?

Avenues include local staples like Anchor Steam and Pliny The Elder. Park Place went to yummy St. Bernardus Abt 12. For Boardwalk they went with the luscious imperial stout The Abyss. Delicious, but for sheer high-price Boardwalk status (and high ABV) I’d go with Tactical Nuclear Penguin ($56+).

The only other switch I’d make is replacing Fat Tire. Am I the only one who’s tired of it? New Belgium has plenty of other, better offerings. Better yet, replace that space with something from Petaluma’s finest. Hmm, I smell a California Beer Edition Monopoly coming… (Thanks, Mike!)

Oct 1, 2009 1

Beer: New Belgium’s New Label Designs, Ranger IPA

New Belgium is adding a whole new brew to their year-round lineup: Ranger IPA (7% ABV). And they’re taking the opportunity to roll out new label designs, too. Abbey, Trippel, and Mothership Wit will get the new treatment.

I like the new look. A lot. Just not for New Belgium. Sure, it’s graphic, bold, and will no doubt pop off the shelves. But their old labels were more painterly and hand-crafted, befitting of their artisan approach. Their media guy said they’ll be keeping the old design for “beers like” Fat Tire. We’ll see how well the two play together on the shelves.

The new Abbey Ale label hits bottles in Q1 of 2010.

ABBEY ALE LABELS OF YORE:

Current design, 2009. (Photo: BeerMe)

Circa 2006. (Photo: Drewesque) Full story at BeerNews.org.

NewBelgium.com