Spotted these at Whole Foods in Petaluma. Better than my last produce-aisle favorite, “Double D Farm Melons”, which was only funny in name. This has name + design + tagline all in one, forgive me, package. Awesome.
New Belgium is adding a whole new brew to their year-round lineup: Ranger IPA (7% ABV). And they’re taking the opportunity to roll out new label designs, too. Abbey, Trippel, and Mothership Wit will get the new treatment.
I like the new look. A lot. Just not for New Belgium. Sure, it’s graphic, bold, and will no doubt pop off the shelves. But their old labels were more painterly and hand-crafted, befitting of their artisan approach. Their media guy said they’ll be keeping the old design for “beers like” Fat Tire. We’ll see how well the two play together on the shelves.
The new Abbey Ale label hits bottles in Q1 of 2010.
Jim Hall is a freelance interactive art director with a nice reel, a great landing page, and an even better giant cat sitting on his homepage. Check out Happylander. (Thanks, Diego)
Helped a good friend move out of what used to be my wife’s old apartment. Back behind the victorian moldings of their built-in bookcase were dozens of vintage beer cans—as if the former occupants would toss ’em up and over after they’d knock ’em back. A nice little time capsule of pull-top Lucky Lager, Miller High Life, Hamm’s, Rainier, and Olympia vintage beer cans.
“… you know what I’m craving? A little perspective. That’s it. I’d like some fresh, clear, well seasoned perspective. Can you suggest a good wine to go with that?” (via Mint.com)
