Ünnecessary Ümlaut


A surplus of geekery by :: Fred Abercrombie

Epic: Nike “Chase” Director’s Cut from I Love Dust

This is a great example of getting something more from the work you do for a client. After I Love Dust created this Nike Japan spot with AKQA San Francisco, they started tweaking it for their own portoflio:

“… what was once a 45 second piece featuring a girl dancing turned into a 1:20 epic about a girl-turned-superhero outsmarting an enraged robot through the centre of a Tokyo-inspired Metropolis.”

Soundtrack: Vitalic‘s Repair Machines. Watch Chase on Vimeo. (Thanks, Koxvold)

Robot: Giant 60ft Gundam Lights Up Tokyo
Pics: RoboGames Beer BBQ Fundraiser at Lagunitas
Trailer: Spike Jonze x Absolut Vodka Short Film “I’m Here”
Adv: New Guinness Spot “Bring It To Life”


MP3: Friday Five 01.22.10

And the rain just keeps comin’. Hang in there, SF.

Seabear “Lion Face Boy” from Lion Face Boy / Cold Summer EP

Blockhead “Which One Of You Jerks Drank My Arnold Palmer”
from The Music Scene

Vitalic “Trahison” from OK Cowboy

Ezee Tiger “Fanta Es Pontino” from s/t

Golden Ages “Everything Will Be Alright” from Tradition

Rock out with the Umlaut every Friday.