Ünnecessary Ümlaut


A surplus of geekery by :: Fred Abercrombie

Beer Ad: Jean Claude Does Van Dammage in Pants for Coors Light UK

While this has nothing on the recent, epic Hahn SuperDry commercial, it does have Van Damme‘s mullet. And weird Mom Jeans. And for some reason, Antonio Banderas‘ accent. Enjoy. (Thanks, Matt!)

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Much Needed: Watch “Truth in Beervertising”
Beer: Freezy Freakies Can & Chilling Experiments from Project Cold / Coors Light
SXSW: Beer Labels x Indie Rock Mashup
Watch: Hahn Beer Commercial is Superbly Epic
Watch: The Top 10 Freaks from Lagunitas Beer Circus 2011
Moustache: Is Keith Hernandez Michael Jordan’s Bacon Neck Doppelgänger?
Epic Music Vid: The Singers ‘Firecoat’ by Matt Hewitt

SXSW: Beer Labels x Indie Rock Mashup

Love the idea for this flyer promoting the fifth annual Pitchfork/Windish Austin Party. Not stoked on the execution.

Why not have Austin’s Neon Indian on a Shiner label? And why put LA’s Local Natives on a Brooklyn Brewery label? Lazy if you ask me. But I’ll give ’em props for the Washed Out / Coors Light pairing. That’s almost Wacky Packs material.

See the full band/beer label flyer at Pitchfork »

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Japandroids “Young Hearts Spark Fire” (FF 05.01.09)
Neon Indian “6669 (I Don’t Know If You Know) (FF 06.12.09)
Surfer Blood “Floating Vibes” (FF 10.30.09)
Best Coast “Sun Was High (So Was I)” (FF 07.17.09)
Washed Out “Hold Out” (FF 09.04.09)
Local Natives “Airplanes” (FF 02.19.10)

Hear past Friday Fives and rock out with The Ümlaut »

Beer: Freezy Freakies Can & Chilling Experiments from Project Cold / Coors Light

Freaky Freezies or Freezy Freakies?

Remember Freezy Freakies, or was it Freaky Freezies, the 80’s gloves that changed colors in the snow? I had dragon ones that totally corroded my fingernails. Wonder why they were discontinued.

Coors Light‘s new “cold activated” can applies the same technology (of the non fingernail-warping variety) and changes color when it’s cold enough to drink. Not gimmicky at all. And sooo necessary. Cough. Cough. 

Coors Light Cold Activated Can

Need to chill a beer fast? Follow my instructions … 

Cold beer in 3 minutes: 

  1. Fill a bowl with water & ice. 
  2. Toss in a handful of salt (swirl for the magic).
  3. Submerge your beers for 3 mins. Enjoy.

Or, cold Coors Light in 30 seconds:

  1. Fill a glass with water.
  2. Toss in ice cubes.
  3. Drink. 

Rim shot! Check out videos of different beer-chilling experiments at Project Cold. Some are actually scientific. Some are just plain silly.