Ünnecessary Ümlaut

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A surplus of geekery by :: Fred Abercrombie

SXSW: Beer Labels x Indie Rock Mashup

Love the idea for this flyer promoting the fifth annual Pitchfork/Windish Austin Party. Not stoked on the execution.

Why not have Austin’s Neon Indian on a Shiner label? And why put LA’s Local Natives on a Brooklyn Brewery label? Lazy if you ask me. But I’ll give ’em props for the Washed Out / Coors Light pairing. That’s almost Wacky Packs material.

See the full band/beer label flyer at Pitchfork »

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LISTEN:
Japandroids “Young Hearts Spark Fire” (FF 05.01.09)
Neon Indian “6669 (I Don’t Know If You Know) (FF 06.12.09)
Surfer Blood “Floating Vibes” (FF 10.30.09)
Best Coast “Sun Was High (So Was I)” (FF 07.17.09)
Washed Out “Hold Out” (FF 09.04.09)
Local Natives “Airplanes” (FF 02.19.10)

Hear past Friday Fives and rock out with The Ümlaut »

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