Ünnecessary Ümlaut

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A surplus of geekery by :: Fred Abercrombie

Adv: Chocolate Website for Chocolate Beer, Sagres Preta Stout

To help promote Portugal brewery Sagres‘ new Preta Chocolate Stout, their digital agency Grand Union Portugal came up with what they thought was a fitting launchpad for a chocolate beer: a chocolate webpage. Duh.

So they hired the Artistic Director of the Óbidos International Chocolate Festival to lead the sculpting. Creating not just a flat “web page”, but going full boar creating all the buttons, number tiles for the loading screen (which only added to the heavy load time, IMO), sliding modules, and more. Then they shot it all and used it as the basis for the website.

Cool. And no doubt delicious. But a long climb up the mountain for a small sip of cocoa. Then again, I am sharing it. And you are reading this. So, guess it worked. A sia saide!

Check out the finished product:
sagres.pt/​sagrespretachocolate/​

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