Ünnecessary Ümlaut

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A surplus of geekery by :: Fred Abercrombie

Beer: Freezy Freakies Can & Chilling Experiments from Project Cold / Coors Light

Freaky Freezies or Freezy Freakies?

Remember Freezy Freakies, or was it Freaky Freezies, the 80’s gloves that changed colors in the snow? I had dragon ones that totally corroded my fingernails. Wonder why they were discontinued.

Coors Light‘s new “cold activated” can applies the same technology (of the non fingernail-warping variety) and changes color when it’s cold enough to drink. Not gimmicky at all. And sooo necessary. Cough. Cough. 

Coors Light Cold Activated Can

Need to chill a beer fast? Follow my instructions … 

CHILL OUT WITH THE UMLAUT
Cold beer in 3 minutes: 

  1. Fill a bowl with water & ice. 
  2. Toss in a handful of salt (swirl for the magic).
  3. Submerge your beers for 3 mins. Enjoy.

Or, cold Coors Light in 30 seconds:

  1. Fill a glass with water.
  2. Toss in ice cubes.
  3. Drink. 

Rim shot! Check out videos of different beer-chilling experiments at Project Cold. Some are actually scientific. Some are just plain silly.

Adv: Killer Banner Takeovers For Rob Zombie’s Halloween 2

See the Hot Date Banner for Halloween 2

Lonely hot chick? Dead. Crazy dancing insurance guy? Dead. Niedermeyer? … 

Really diggin’ these. Michael Myers is taking aim on all your least-favorite characters from the most-annoying banner ads on the web. All for the upcoming Halloween II. He’s even popping up in those ads you may actually enjoy. Check ’em out:

Hot Date
Auto Insurance
MockBook
Save On Taxes
Taxes On The Rise Mortgage

Created by Heavenspot

RELATED:
Trailer: ART & COPY Advertising Documentary

Invent: Ad Man Creates Crash-Course Crowd-Source Twitter Diet

World's First Twitter Diet

A former Creative Director of mine moved to NYC a few years ago and has been steadily packin’ on the poundage ever since. So to go on a diet he can actually stick to, the man’s gone public. Witness The Twitter Diet. ‘Cuz everyone knows you can ignore yourself. You can’t ignore strangers on the interwebs.

We’re all pullin’ for you down at the factory!
Now put a shirt on fer’chrissakes.

Root for / heckle him here: twitterdiet.blogspot.com.

Here’s another guy who’s come up with the idea. Three days too late.

Adv: Budweiser’s All Together Now “Lyrics” Spot


This makes me reeeeally miss riding the El down through Chicago. The side-scrolling view between the neighborhoods and buildings, and often in the buildings, beats any subway or BART line. No question.

The Beatles cover is by The Hours. The spot, created by DDB for Budweiser Ireland, is made up of 30 scenes. One for each of the lyrics. There was a blogger outreach that went along with it where Irish bloggers got first peep and were encouraged to respond with their own versions.

Here’s a behind-the-scenes video shot behind the Ogilvy office in Dublin. More info at alltogethernow.ie.