Ünnecessary Ümlaut


A surplus of geekery by :: Fred Abercrombie

Augmented Reality: “Seer” Wimbledon Android App by Ogilvy/IBM

The Seer app lets Wimbledon visitors point their phone at any of the courts and see stats from the current and upcoming matches there. Or if they’re hungry, point it around the food court and see what grub’s on special.

Full article on Brand Republic. Developed by IBM and OgilvyOne London. (Thanks, Todd)

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