Ünnecessary Ümlaut

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A surplus of geekery by :: Fred Abercrombie

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As Seen on TV: A Tribute to Doing it Wrong … So Wrong

Getting a single egg in a large pan? Exposing breasts to your boss and making it seem like an accident? Why is everything so freakin’ hard?!

I’ve got a soft spot for bad stuff. The worse, the better. It’s why I pay money for jacked-up action figures. Hell, it’s why I do the Ümlaut. Naturally, when it comes to TV, I cannot escape the gravitational pull of bad commercials. This montage is irresistible. With a great use of The Beatles, too.

Thanks, FangFoundThis!

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Adv: Grizzly Bear do Lottery Dream Commercial

Patrick Daughters, who directed the Grizzly Bear‘s crazily-eyed Two Weeks video, handled this spot for Washington’s Lottery. Their second commercial appearance since VW PunchDub.

Although the effects merit repeat viewings, there’s something off about the editing of the music and visuals. Sure, they’re both gorgeous. They’re just not so great in bed together. (via Stereogum)

BEST USE OF INDIE MUSIC IN A COMMERCIAL DREAM:

Karen O x Squeak E. Clean‘s “Hello Tomorrow” for Adidas / Spike Jonze. Dreamy indeed.

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Epic: Nike “Chase” Director’s Cut from I Love Dust

This is a great example of getting something more from the work you do for a client. After I Love Dust created this Nike Japan spot with AKQA San Francisco, they started tweaking it for their own portoflio:

“… what was once a 45 second piece featuring a girl dancing turned into a 1:20 epic about a girl-turned-superhero outsmarting an enraged robot through the centre of a Tokyo-inspired Metropolis.”

Soundtrack: Vitalic‘s Repair Machines. Watch Chase on Vimeo. (Thanks, Koxvold)

RELATED:
Robot: Giant 60ft Gundam Lights Up Tokyo
Pics: RoboGames Beer BBQ Fundraiser at Lagunitas
Trailer: Spike Jonze x Absolut Vodka Short Film “I’m Here”
Adv: New Guinness Spot “Bring It To Life”

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Adv: Tropicana “Arctic Sun” With Patrick Watson

Nice Tropicana spot with a nicer soundtrack, Patrick Watson‘s “Great Escape“. (via Dog & Pony Show)

He’s coming to Cafe Du Nord May 26th. Do not miss! The Ümlaut caught his band there last time and it was gorgeous.

HEAR MORE PATRICK WATSON:
Patrick Watson “Big Bird In A Small Cage” (via FF 05.29.09)
Patrick Watson “Giver” (via FF 05.08.09)
Patrick Watson “Tracy’s Waters” Patrick Watson (via FF 04.10.09)

RELATED:
Show Report: Patrick Watson at Cafe Du Nord, San Francisco 05.09.09

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Remix: Radiohead x Jay Leno TV Spot

As I’ve posted before, it’s amazing what a diff’rent soundtrack can do. Someone found the perfect track to lay over Jay Leno’s Olympic spot. (via AgencySpy)

As for Conan O’Brien, he’s planning on taking his show on the road. Live Coco!

COCO BONUS:
Stellastarr* “My Coco” from Fool Out Of Cancer

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Trailer Remix: Dist’rbing Strokes & More
Remix: DJ Steve Porter Mashes Henry Rollins and The Techno Viking
TV: Conan O’Brien Needs A New Avatar
Beer: Goose Island In Bombers, Tribute To Conan O’Brien