Ünnecessary Ümlaut


A surplus of geekery by :: Fred Abercrombie

DWI: The New Hyundai Equus Owners Manual is an iPad

Even more impressive than a first like iPad-as-owners-manual, or a VO from Jeff Bridges, is how the new Equus glovebox can actually fit an iPad. Mine barely holds a glove. Maybe that’s ‘cuz it’s Swarovski encrusted?

$48k iPad comes with free Hyundai

While every Equus comes with a 16GB WiFi Apple iPad you don’t have to own the car to get the app, download it free on iTunes. But it might make more sense if you did.

Nice work from Jera Mehrdad and team at Innocean Worldwide. Music from Future Perfect.

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CamStache: The First Facial Recognition Follicle Combobulator
SF: Homeless Man Breaks Fourth Wall of iPad Ad (in Ladies Loafers)
Lo Pan Express: Ed “Big Daddy” Roth Meets Big Trouble In Little China
Photo: Venereal Vanity Plate
iPhone: Inside Apple’s Kid A-like Testing Facility
iPad: Dog Plays Air Hockey (and Wins)
TBWA: New Heineken Spot “Men With Talent” is Stupidly Awesome
Easter Eggs: TRON Pac-Man and Mickey Mouse