Ünnecessary Ümlaut


A surplus of geekery by :: Fred Abercrombie

Yum: Glazed & Amazed on the ampm Secret Menu

‘Glazed & Amazed’

Yes, it’s real. And it’s spectacular. You take an ampm Sausage, Egg & Cheese Croissant and switch out the croissant with glazed doughnuts. It’s all part of the new Secret Menu campaign our team at Ogilvy just launched. Pretty much a big invitation to come up with your own creations and try something new. Go nuts.

‘Glazed & Amazed’ on Vimeo.

• •   • •

ampm Secret Menu ‘Dough Ray Moo’

‘Dough Ray Moo’

The double-cheeseburger cousin of ‘Glazed & Amazed’.

• •    • •

See the rest »

Invent: Ad Man Creates Crash-Course Crowd-Source Twitter Diet

World's First Twitter Diet

A former Creative Director of mine moved to NYC a few years ago and has been steadily packin’ on the poundage ever since. So to go on a diet he can actually stick to, the man’s gone public. Witness The Twitter Diet. ‘Cuz everyone knows you can ignore yourself. You can’t ignore strangers on the interwebs.

We’re all pullin’ for you down at the factory!
Now put a shirt on fer’chrissakes.

Root for / heckle him here: twitterdiet.blogspot.com.

Here’s another guy who’s come up with the idea. Three days too late.

Adv: Budweiser’s All Together Now “Lyrics” Spot

This makes me reeeeally miss riding the El down through Chicago. The side-scrolling view between the neighborhoods and buildings, and often in the buildings, beats any subway or BART line. No question.

The Beatles cover is by The Hours. The spot, created by DDB for Budweiser Ireland, is made up of 30 scenes. One for each of the lyrics. There was a blogger outreach that went along with it where Irish bloggers got first peep and were encouraged to respond with their own versions.

Here’s a behind-the-scenes video shot behind the Ogilvy office in Dublin. More info at alltogethernow.ie.

Augmented Reality: “Seer” Wimbledon Android App by Ogilvy/IBM

The Seer app lets Wimbledon visitors point their phone at any of the courts and see stats from the current and upcoming matches there. Or if they’re hungry, point it around the food court and see what grub’s on special.

Full article on Brand Republic. Developed by IBM and OgilvyOne London. (Thanks, Todd)

AR: Tube Station Finder App for iPhone 3Gs
AR: McCann’s Pencil for One Show Interactive
AR: Living Sasquatch
AR: Geek Out With The Umlaut

Mark Your Calendar: June 4 Firehouse Kustom Rockart w/ Chuck Sperry & Ron Donovan at OgilvyWest SF


Mark your calendars now: June 4. Legendary silkscreeners Firehouse Kustom Rockart Company will present an overview of their most recent hand-printed poster work, in the second installment of OgilvyWest SF’s Gallery Series. Featuring:

  • The Firehouse Goldenvoice Series #1–40 (Warfield and Regency shows)
  • The Eric Clapton Series (10 Int’l Posters)
  • Originals in mixed media & installation pieces
  • and “American Artifact” documentary pre-release sneak peek!

Thursday June 4th @ 5:30 pm

OgilvyWest San Francisco
111 Sutter, 10th Floor

Chuck Sperry Giving Ogilvy a Sneak Peek at Posters For the June 4 Show

Action shot. Check Sperry gave us a sneak peek at some of what’ll be shown. Dig that Mogwai print. They’ve assured us our halls will be “littered with Firehouse prints”. Bring it!

Ron Donovan with a moth on his shorts

Did the moth fly in from the window or out from Ron Donovan’s shorts?
Ask him June 4.

Be sure to RSVP here.

InfoGraphic: Evolution of an Adman


Diego Zambrano, former Ogilvy Art Director, created this spot-on series. Man, I remember back “in the early stages” when you’d list the programs you’re proficient in, “Quark, Photoshop, Illustrator …” on your resumé. So rad.

Check’em out: See the rest »