Ünnecessary Ümlaut


A surplus of geekery by :: Fred Abercrombie

Horn Toot: ARCO Nickel Board Wins OBIE Outdoor Advertising Award

Congrats to our team from Ogilvy and at jumP LA on being a contender for an OBIE, advertising’s oldest award show. Out of 66 other agencies, it’s the only Ogilvy entrant to make it this year.

UPDATE: Winners were announced (see list of finalists below) and our ARCO board won Silver. Stoked.

It took over 20,000 nickels to conduct this Field Test. See more from this ARCO campaign here.

Here’s the complete list of nominees for the 2011 OBIE Awards:

Adams Outdoor Advertising – Adams Outdoor Advertising
Adams Outdoor Advertising – Dunkelberger’s Sports Outfitter
Arnold Worldwide – Carnival Cruise Lines
Badillo Nazco Saatchi & Saatchi – Honey Nut Cheerios
BBDO San Francisco – Penn & Teller at Rio
Bernstein-Rein Advertising –McDonald’s Angus Third Pounder
BLT & Associates – Boardwalk Empire
BLT & Associates – Jackass 3D
the bounce agency – South Carolina Parks, Recreation & Tourism
Butler, Shine, Stern & Partners – MINI Cooper
BVK – Southeast Missouri Hospital
Clear Channel Chicago & OMD – Illinois Lottery Powerball
Colle+McVoy – Caribou Coffee
Copacino+Fujikado – Seattle Mariners
Cowboys Stadium with Top Rank – Pacquiao/Clottey
CP+B – Kraft Macaroni & Cheese
Cramer-Krasselt – Crystal Springs
Cramer-Krasselt – Culligan
David & Sam PR – My Sister’s Attic
DeVito/Verdi – Legal Sea Foods
Doe-Anderson – Maker’s Mark
DonatWald+Haque & Picture Mosaics – eHarmony
Duncan/Channon – Hard Rock Café
Esparza Advertising – New Mexico Department of Transportation
Esparza Advertising – Sandia BMW/MINI
Extra Credit Projects – Michigan State University College of Human Medicine
Fire Station – POM Wonderful
Firehouse – Stripes Convenience Stores
Frank Unlimited – Redhook
Freed Advertising – Holmes Smokehouse
Gabriel deGrood Bendt – Black Forest Inn
Gabriel deGrood Bendt – Summit Brewing Company
Garrison Hughes – Heinz History Center
Hoffman Lewis – McDonald’s Filet o’ Fish
Innocean – Hyundai Genesis
Inwindow Outdoor – Avatar Blu-ray/DVD
Juniper Park – Canadian Journalists for Free Expression
Juniper Park – Frito-Lay
Juniper Park – Lay’s Kettle Cooked Chips
Lamar Advertising Company – SGS Industrial Supplies
Leo Burnett Chicago – Allstate
Leo Burnett Chicago – BlackBerry Messenger
Leo Burnett Chicago – McDonald’s
Leo Burnett London – McDonald’s
Leo Burnett Milan – ING Direct
Leo Burnett Toronto – James Ready
LEVEL Brand – Medica
Marcus Thomas LLC – Black Flag
McCann Erickson – MasterCard Marketplace
McGarrah Jessee – Shiner
McKee Wallwork Cleveland – City of Albuquerque
Monster Media, Creature and OAG – Windows Hotmail
Monster Media, Y&R and Kinetic – Xerox
OgilvyWest – Arco
OLSON – Minnesota Wild
OLSON – Target Arts
OLSON – Target Field
Preston Kelly – Health Partners
Preston Kelly – YMCA
Publicis New York – Citi Gold Shanghai
Publicis New York – Pepto Bismol
Red Tettemer – International Spy Museum
Show Media – Furla
Show Media – Ray Ban
Soubriet Byrne & Associates – Netherlands Board of Tourism & Conventions
T3 Agency & Reagan National Advertising – Mobile Leaves & Fishes
TAXI 2 – MINI Canada
TBWA\Chiat\Day – Apple iPad
TDA_Boulder– FirstBank
TDA_Boulder– Sir Richard’s Condom Company
Team Detroit – Detroit Symphony Orchestra
The Richards Group – Chick-fil-A
Turner Broadcasting CSSU – MLB Postseason
Two Guys – 2010 Kentucky State Fair
Venables Bell & Partners – 76 Gas
Vitro Robertson – Newcastle Brown Ale
Vladimir Jones – Cheyenne Mountain Zoo
Walton Isaacson – Degree
Wieden+Kennedy New York – ESPN 2010 FIFA World Cup
WONGDOODY – Alaska Airlines
WONGDOODY – Cedars-Sinai Spine Center
Y&R – Sears Craftsman
Zubi Advertising – Ford SYNC
Zulu Alpha Kilo – National Eating Disorder Information Centre
Zulu Alpha Kilo – PUMA Canada

• •   • •

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One Response

  1. Fang says:

    Awesome. Nice job guys!

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