Let’s see, the last Old Spice Guy had a moustache on a boat. Now the new guy is a boat captain with a beard. Fingers crossed they’ll release a scented moustache wax / upper-lip antiperspirant.
Eat that, Halo.
Awesome work from Wieden+Kennedy and the same creative team behind the killer Dante’s Inferno campaign. Keep an eye out for that hot dog. (Thanks, Matt)
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FOR NON-GAMERS/AD NERDS …
Here’s the original Halo vid See the rest »
Wieden+Kennedy‘s fantastic Old Spice spot is gaining some serious traction. Not quite GEICO Caveman TV show traction. But that’s a good thing.
Petaluma’s own Leo Laporte (Tech TV) just dissected the making of and even interviewed the creative team behind the idea. There’s the inevitable spoofs, of course. Now there’s a tribute song.
See them here … See the rest »
Funny. Clever. Silly. Awesome work by former BSSP‘r Eric Baldwin and crew at Wieden+Kennedy.
Thanks, Jason (via ListByJon)
Traction: Wieden’s “The Man Your Man Could Smell Like” Old Spice Spot