Ünnecessary Ümlaut

Really proud to have worked on such an important cause as The Meth Project with the team at Organic SF. And so fortunate to have had the phenomenal talent, Darren Aronofsky actually direct spots I’ve written. Still cannot believe it.

More info below.

These commercials are part of a massive, integrated campaign from Organic SF including interactive, mobile, TV, radio, and OOH, all leading to an amazingly engrossing website. The end-to-end “ASK” effort was designed to drive teens to the site and educate themselves. Because when they learn the full story on Meth they know not to ever try it. Not even once.

ASK at methproject.org »

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