Ünnecessary Ümlaut

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A surplus of geekery by :: Fred Abercrombie

Rise: San Francisco’s REBEL8

Speaking of Elvis busts, had to show off my decanter sportin’ REBEL8 steez. Not the first time their gear’s popped up on the Umlaut.

Joshy D gave me this sticker back in ’04 when I was teaching at Academy of Art. He and Mike Giant were only a year into launching REBEL8. Then I was just happy to spot their gear around SF. Now, they’re on meteoric rise beyond the Bay. On Travis Barker and Lil Wayne. In insane collabs with SF’s Benny Gold and even Vans Shoes. I could not be more stoked.

Good dudes who’ve worked hard. Check out the latest from REBEL8. Follow their Twitter for special drops.

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