Big In Japan: Black Man Undies, Ball Blushers, and Tommy Lee Jones
Friend of the Ümlaut, Todd Sullivan, just returned from Japan and this is what he saw. Whoa. Thanks, Sully!
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Here’s a little more about the Tommy Lee Jones thing. I read an article about this campaign for Boss Coffee while back.
The premise goes – Tommy is an alien sent to earth to study humans where he picks up a liking for coffee in a can.
The campaign did so well it was honored in ’07 at the All Japan Radio and Television Commercial Confederation.
You can see all the spots here – http://www.youtube.com/view_play_list?p=C31C8E76C17AFEA6
Had no idea .. but there’s like 18 of the TV spots!