Ünnecessary Ümlaut

Patrick Daughters, who directed the Grizzly Bear‘s crazily-eyed Two Weeks video, handled this spot for Washington’s Lottery. Their second commercial appearance since VW PunchDub.

Although the effects merit repeat viewings, there’s something off about the editing of the music and visuals. Sure, they’re both gorgeous. They’re just not so great in bed together. (via Stereogum)

BEST USE OF INDIE MUSIC IN A COMMERCIAL DREAM:

Karen O x Squeak E. Clean‘s “Hello Tomorrow” for Adidas / Spike Jonze. Dreamy indeed.

RELATED:
Fanmade: Lovingly Crafted Video For Grizzly Bear’s “Two Weeks”
Cover: Grizzly Bear, Maritime do Hot Chip’s Boy From School
Adv: “Moneystache” TV for Minnesota State Lottery
Trailer: Spike Jonze x Absolut Vodka Short Film “I’m Here”
Art: The Dreamy Bell Jar Dioramas of Thomas Doyle